Green Campaign of The Gili Eco Trust in Forming Public Awareness about The Environment to Realize Gili Trawangan Zero Waste

Universitas Muhammadiyah Yogyakarta, Department of Communication Studies, 55183 Yogyakarta, Indonesia

^* Corresponding author: yenirosilawati@umy.ac.id

Abstract

Gili Trawangan, a renowned tourist destination in West Nusa Tenggara Province, faces a significant waste challenge due to the high influx of visitors. Each day, approximately 20 metric tons of waste, including an astonishing 10,000 glass bottles, accumulate on the island. To instigate a shift in the behavior of the local community, business owners, and tourists, Gili Eco Trust has launched an educational campaign. Additionally, Gili Eco Trust actively engages in community-based waste management by establishing a waste bank and pursuing profitable waste reduction strategies. This includes innovative upcycling of glassware and systematic collection of recyclables, diverting them away from landfills. Gili Eco Trust has Instagram and Facebook accounts. Its social media is interactive. They reply to comments and direct messages from their followers. Online media should be interactive to allow the audience to ask questions about the program. The uploaded caption describes the glass bottle recycling process, starting from cleaning trash, melting glass bottles into glass sand, and becoming strong bricks. This campaign invites and urges local communities and stakeholders to carry out waste management and educate them to protect the environment, provide continuous information, and understand and motivate certain activities or programs through continuous and planned communication.