Features of the market of marketing communications and their impact on the activities of fishing industry enterprises

¹ RUDN University, Miklukho-Maklaya str., 6, 117198, Moscow, Russian Federation
² Russian Academy of Entrepreneurship, 15 Malaya Andronevskaya str., 109544, Moscow, Russian Federation
³ Plekhanov Russian University of Economics, Stremyanny lane str, 36, 117997, Moscow, Russian Federation
⁴ Northern (Arctic) Federal University named after M.V. Lomonosov, Severnaya Dvina Emb. 17, 163002, Arkhangelsk, Russian Federation

^* Corresponding author: milan7777@rambler.ru

Abstract

Fisheries is one of the most important areas that allows you to obtain high-protein products of animal origin. At the level of meat, fish gives the human body the necessary protein, as well as trace elements. Fisheries is one of the important branches of the domestic economy, the main objectives of which are to meet the needs of the population in fish and fish products; to improve and expand the range of products of their processing; to ensure equal conditions of competition in the field of fisheries. Therefore, there is a need for scientific research on the study of the current state of the development of the fishing industry and the level of provision of the population of Russia with fish products. Of particular relevance are the issues of studying the market of fish products, forecasting the volume of its production for the future and the balance of its use (supply and demand), etc. The article considers the directions of marketing communications integration, analyzes the trends in the development of the marketing communications market in Russia on the basis of expert assessments. The conclusion is made about the integration of all marketing communication tools a priori for all market entities of different levels in order to achieve the overall effectiveness of their marketing activities.