Effects of environmental product brand on corporate entrepreneurship technology and environmental competitive advantage

La Trobe Business School, La Trobe University, Plenty Road and, Kingsbury Dr, Bundoora VIC, 3086 Melbourne, Australia

^* Corresponding author: h.hsieh@latrobe.edu.au

Abstract

The occurrence of extreme climate and continuous environmental disasters has various countries in the world realize the urgency of environmental protection and remind the countries of making the best efforts for environmental protection. In the visible future, there is rising and complete environmental awareness, and relevant green systems would become an alternative trade barrier tactic. Aiming at supervisors and employees in high-tech industry in Taiwan as the research objects, total 500 copies of questionnaire are distributed, and 425 valid copies are retrieved, with the retrieval rate 85%. The research results show that 1.Entrepreneurship Technology is an asset for enterprises in high-tech industry and is different from the Entrepreneurship Technology capabilities of other companies that it is the source of the competitive advantage, 2.enterprises in high-tech industry have to consider the possession of Entrepreneurship Technology and increase in relevant Entrepreneurship Technology to conform to the environmental product brand strategies and the requirements for environmental product systems, and 3.the trend of creating environmental competitive advantages of high-tech industry through environmental management would be the critical factor in changing future market. According to the results to propose conclusion, it is expected to help enterprises acquire environmental competitive advantages in the environmental protection wave.