Analysis techniques for strategic management in the aviation sector

Istanbul Gelisim University, Cihangir Dist. Sehit Jandarma Komando Er Hakan Oner Str. No:1 Avcilar, Istanbul, Turkey

^* Corresponding author: esuzen@gelisim.edu.tr

Abstract

Strategic management involves the planning, execution, and control of an enterprise in order to accomplish its long-term objectives. Strategic management is employed to analyze the internal and external conditions of an enterprise, forecast potential scenarios, and optimize the future performance of the enterprise. Strategic management involves the utilization of a method to anticipate future prospects and threats for enterprises, analyze their current situation, establish objectives, and implement the necessary actions to accomplish them. Strategic management covers all enterprise activities, ranging from short-term to long-term goals of enterprises. Strategic management allows enterprises to stay in the market, acquire a competitive edge, and enhance profitability. This method is employed to assess forthcoming prospects for enterprises and solve current challenges. Within the realm of strategic management, there exist various methods employed to identify the objectives of enterprises, choose appropriate tools, execute them, and evaluate the outcomes. The specific analysis methods employed in strategic management differ based on the enterprise's purpose, sector, and internal and external surroundings. This study aims to examine the analysis methods and elements utilized in strategic management, with a particular focus on the analysis methods commonly employed in the aviation industry. Keywords: Strategic Management, Aviation Management, Business Management. Strategic Analysis Methods