Investment analysis of the formation of a digital platform of a cluster-type industrial ecosystem

Peter the Great St.Petersburg Polytechnic University (SPbPU), 195251, Polytechnicheskaya, 29, St.Petersburg, Russia

^* Corresponding author: pavel-mixailov1999@yandex.ru

Abstract

The article discusses the theoretical provisions in the field of digital platforms formation, their key features and their classification is presented. The key differences between the concepts of industrial ecosystems and industrial clusters, as well as the relationship between them, are revealed. The main advantages of digital platforms have been studied in the form of reducing or completely eliminating territorial and temporary barriers, reducing transaction costs, and the possibility of creating additional value for goods and services, thereby creating a competitive advantage for companies. The approaches to assessing the effectiveness of the introduction of a digital platform in an enterprise by considering this process as an investment project, as well as the impact on the company’s activities as a whole and evaluating the qualitative improvements of the changing business process are considered. The study of the obtained results of the application of these approaches to assess the effectiveness of the digital platform in a real enterprise operating in the market of specialized services. The introduction of the digital platform proved to be effective both from the point of view of the investment project for the company and from the point of view of improving the company’s activities as a whole. In addition, the digital platform allowed the company to qualitatively improve the company’s business processes according to a number of performance indicators developed taking into account the specifics of the implemented platform.