Management and marketing in the sphere of estate cultural heritage restoration and reconstruction in Russia

¹ Irkutsk Scientific Centre SB RAS, Lermontov str., 134-117, Irkutsk, Russia
² Irkutsk National Research Technical University (ISTU), Lermontov str., 83, Irkutsk, Russia

^* Corresponding author: ddayneko@oresp.irk.ru

Abstract

The estate cultural heritage objects are becoming increasingly important in shaping the urban environment. There are new requirements for the development of society corresponding to modern economic, environmental, social, and aesthetic attitudes. To solve the problem of preserving estate historical and cultural heritage, it is necessary to develop new approaches that correspond to the current conditions of economic, social, and political transformations happening in the country. The analysis of various conceptual approaches to explaining the ongoing processes with historical real estate in our country allowed the authors to conclude that it is necessary to study the methods and methodology for solving this problem. Methodological provisions and recommendations for the preservation and development of estate cultural heritage objects through the implementation of marketing programs are presented. A set of measures for making effective management decisions that allow preserving and fully realizing the potential of heritage real estate objects is considered. The conclusion is made about the expediency of improving regulatory and legislative support and the development of marketing programs in the sphere of estate cultural heritage restoration and reconstruction. The management of cultural heritage real estate objects based on the principles of public-private partnership is proposed.