| Issue |
E3S Web Conf.
Volume 460, 2023
International Scientific Conference on Biotechnology and Food Technology (BFT-2023)
|
|
|---|---|---|
| Article Number | 11011 | |
| Number of page(s) | 6 | |
| Section | Functional Foods, Food and Health | |
| DOI | https://doi.org/10.1051/e3sconf/202346011011 | |
| Published online | 11 December 2023 | |
A study of user preferences when choosing applications for smartphones used to order food from supermarkets
Moscow Polytechnic University, Bolshaya Semyonovskaya Street, 107023 Moscow, Russia
* Corresponding author: s.v.shvetsova@mospolytech.ru
This article explores user preferences when choosing applications. The analysis was carried out on the example of applications used to order food delivery from supermarkets. We reviewed and compared a group of factors on which user preferences are based. The analysis of user proposals was carried out in regions where the cold arctic climate prevails most of the year. The climatic feature of the regions where users live is one of the determining factors in the choice of applications installed in a smartphone and used to order food. The analysis carried out showed quantitative indicators of user preferences in the choice of applications. The analysis data can be relevant for services marketing services involved in the development and optimization of applications for ordering food.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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