Issue |
E3S Web of Conf.
Volume 462, 2023
International Scientific Conference “Fundamental and Applied Scientific Research in the Development of Agriculture in the Far East” (AFE-2023)
|
|
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Article Number | 03035 | |
Number of page(s) | 9 | |
Section | Soil Science and Natural Resources Management | |
DOI | https://doi.org/10.1051/e3sconf/202346203035 | |
Published online | 12 December 2023 |
ESG strategy: pivotal in cultivating stakeholder trust and ensuring customer loyalty
University of Food Technologies – Plovdiv, Faculty of Economics, 26 Maritsa blvd., 4000 Plovdiv, Bulgaria
* Corresponding author: i.kulova@abv.bg
In today's business landscape, Environmental, Social, and Governance (ESG) considerations have emerged as key drivers of sustainable growth and long-term success for organizations. This article explores the significance of implementing an ESG strategy in cultivating stakeholder trust and ensuring customer loyalty. It delves into the various dimensions of ESG, highlighting their impact on corporate reputation, brand perception, and customer behaviour. Furthermore, it discusses the steps organizations can take to develop and integrate a comprehensive ESG strategy into their operations, emphasizing the need for transparency, accountability, and proactive engagement with stakeholders. The findings underscore the benefits of prioritizing ESG initiatives, ranging from enhanced stakeholder relationships and investor confidence to improved customer loyalty and market competitiveness. Through an in-depth analysis of relevant literature and secondary data, this article seeks to provide valuable insights and practical recommendations for organizations looking to use ESG as a strategic tool for sustainable growth.
Key words: sustainability / ESG / responsible investment / consumer buying decisions
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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