| Issue |
E3S Web Conf.
Volume 477, 2024
International Conference on Smart Technologies and Applied Research (STAR'2023)
|
|
|---|---|---|
| Article Number | 00034 | |
| Number of page(s) | 12 | |
| DOI | https://doi.org/10.1051/e3sconf/202447700034 | |
| Published online | 16 January 2024 | |
Are the customers aware of green banking and green banking products? An empirical study
Department of Commerce and Management, Amrita Vishwa Vidhyapeetham Amritapuri, India 1chandranmcsarath@gmail.com, 2georgeseb2000@gmail.com , 3vinodkallada@am.amrita.edu
The adoption of green banking practices has become increasingly popular worldwide due to its focus on environmentally sustainable and ethical banking. As a result, bankers are introducing various green products and services. However, the question remains whether customers are aware of these products. To address this question, an exploratory study was conducted, collecting quantitative data from 3465 bank customers. Based on literature reviews and data analysis, the study found that there are several green banking products that customers are not familiar with. Thus, it is recommended that bankers increase their efforts to promote awareness and usage of green banking products.
Key words: Banking Sector / Green Banking / Customer Awareness / Green Products / Environment Sustainability
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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