Analysis of Green Entrepreneurial Intention in University Students with Self Efficacy as a Mediation Variable

Department of Development Economics, Faculty of Economics and Business, Universitas Negeri Malang, Malang, Indonesia

^* Corresponding author: nur.anita.fe@um.ac.id

Abstract

This research examines the support of universities, networking sites, and environmental concerns for students' green entrepreneurial intentions. This research uses a quantitative approach with SEM analysis techniques. Data was collected by distributing questionnaires with 5 Likert scale options and a sample size of 355 respondents. Data was processed using the SmartPLS analysis tool version 4.0.9.3. The research results show that university support significantly affects green entrepreneurial intention either directly or through mediatingvariables. The mediator in this research is self-efficacy. Learning entrepreneurship through courses can encourage a person's confidence and self-confidence to build an environmentally friendly business. Social networking sites and environmental awareness do not have a significant effect on green entrepreneurial intention directly. Students do not use social networking sites to search for information about green entrepreneurship. Most students also do not carry out environmentally conscious behaviors such as recycling waste and creating water catchment areas, but they like ecologically friendly products.