| Issue |
E3S Web Conf.
Volume 595, 2024
5th International Conference on Agribusiness and Rural Development (IConARD 2024)
|
|
|---|---|---|
| Article Number | 01011 | |
| Number of page(s) | 8 | |
| Section | Agricultural Economic and Business | |
| DOI | https://doi.org/10.1051/e3sconf/202459501011 | |
| Published online | 22 November 2024 | |
Determinants of Food Consumer Satisfaction in Online Marketplaces: The Influence of Website Quality, Product, Price, Responsiveness, and Service
1 Department of Agricultural Socioeconomics, Universitas Gadjah Mada, Indonesia
2 Department of Agribusiness, Universitas Muhammadiyah Yogyakarta, Indonesia
3 Department of Agricultural and Resource Economics, Kangwon National University, Korea
* Corresponding author: heriakhmadi@umy.ac.id
Recently, there has been a growing trend of selling food products online through marketplaces. Consumer satisfaction plays a crucial role in supporting the sustainability of online food businesses. This study investigated the roles of website quality, product quality, price, responsiveness, and service on consumer satisfaction with food products on Bedukmutu—an online marketplace. A 5-point Likert scale, Spearman’s rank correlation, and ordinal logistic regression were employed to explore consumer satisfaction and identify the factors correlating with and influencing consumer satisfaction with online food products. The results revealed that product quality, price, and service significantly affected consumer satisfaction with online food products in the marketplace.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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