SWOT analysis and strategy formulation to increase the competitiveness of rice agriculture MSMEs, Pamijahan District, Bogor Regency

IPB University, Faculty of Economics and Management, 16680 West Java, Indonesia

^* Corresponding author: linda@apps.ipb.ac.id

Abstract

MSMEs are one of the important driving forces in the expansion of the national economy by contributing to GDP by 60.5 percent. Agriculture also has a big role in the national economy by contributing to 12.91 percent of GDP in the third quarter of 2022. Even so, the welfare of farmers is still relatively low. The welfare of farmers can be improved by increasing productivity and competitiveness. Therefore, this research was conducted to identify internal and external factors in order to improve the competitiveness of food crop subsector agricultural MSMEs and develop a technology adoption strategy. The research was conducted with literature studies and in-depth interviews with relevant experts processedusing the IFE, EFE, IE, TOWS, and AHP matrices. The main weakness of Gapoktan Pamijahan is the age of farmers who are no longer productive, but its greatest strength is that all members receive direct guidance and supervision from the Region IV Agricultural Extension Center. The highest-rated external element affecting the main prospect is the development of agricultural technology, while Gapoktan Pamijahan's main difficulty is the lack of reliable agricultural digital infrastructure in the district. The priority strategy is the Youth Agritech Incubator.