| Issue |
E3S Web of Conf.
Volume 529, 2024
International Conference on Sustainable Goals in Materials, Energy and Environment (ICSMEE’24)
|
|
|---|---|---|
| Article Number | 04007 | |
| Number of page(s) | 9 | |
| Section | Advanced Interdisciplinary Approaches | |
| DOI | https://doi.org/10.1051/e3sconf/202452904007 | |
| Published online | 29 May 2024 | |
Spatial Analysis for Better Marketing Decisions with Special Focus on Consumer Behaviour Patterns
1 Department of Computer Science and Engineering, Gokaraju Rangaraju Institute of Engineering and Technology, Hyderabad, Telangana, India
2 The Islamic university, Najaf, Iraq
* Corresponding author: pavani20891@gmail.com
The study explores the pivotal role of Geographic Information Systems (GIS) in shaping marketing decisions, with a special emphasis on consumer behaviour patterns. Distinct studies are scrutinized, spanning diverse applications of GIS in marketing, from spatial consumer behaviour in small towns to the visualization of consumer sales promotions. The analysis encompasses the integration of GIS with methodologies such as spatial point pattern analysis, kernel density estimation, and RFID systems, offering insights into optimal retail site locations, consumer preferences in shopping centers, and the spatial distribution of data. The findings underscore GIS's capacity to enhance decision-making processes, offering a valuable resource for marketers seeking to leverage spatial intelligence for strategic advantage.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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