Textile and apparel enterprises sustainable development strategy: focus on ecologic monitoring strategic communications

Lomonosov Moscow State University, 1 Leninskiye Gory, Moscow 119991, Russian Federation

^* Corresponding author: Khvorostyanayaas@gmail.com

Abstract

Strategy determines the success of the long-term development of any enterprise. In the context of sustainability, the consumer wants to be aware of what strategic principles the company adheres to, including questions about the use of environmental materials, technological innovation, corporate social responsibility, and other aspects. All these aspects should be reflected in the sustainability strategy, which, like any document, is in closed mode. In order to broadcast certain business practices in the field of sustainable development, any brand of light industry and fashion industry needs a system of strategic communications. This paper analyzes the corporate experiences of famous brands in the industry, examining their mission, vision, principles, ideology, philosophy and so on. The study has created a unique model that can help brands with sustainability information policy from the perspective of privacy in terms of partial disclosure of their sustainability strategy. In the future, the study can be extended to quantitative and qualitative analysis of the effects of changes in the communication system.