Green consumption in the context of quality-quantity balance

¹ Vyatka State University, Moskovskaya str., 36, Kirov, 610000, Russia
² State University of Education, 24 Vera Voloshina Street, Mytishchi, 256789, Moscow region
³ Moscow Witte University, 2nd Kozhukhovsky passage,12, Moscow, 115432, Russia
⁴ Financial University under the Government of the Russian Federation, Moscow, Russia

^* Corresponding author: ganebnykh@mail.ru

Abstract

The issue of green consumption is traditionally viewed from the perspective of harm to the environment, while the reasons for its occurrence are, among other things, socio-economic in nature. The research described in the article is aimed at identifying the dependence of consumer satisfaction with the quality of consumed goods on the number of offers of these goods. The study was conducted as part of Monitoring the state and development of competitive markets in the Novosibirsk region, Russian Federation. The results showed a close relationship between the observed facts: the greatest satisfaction with the quality of goods is observed precisely in those markets where consumers noted a large number of organizations and goods offered. The growing trend of over-consumption forces us to look for ways to limit it. Since developing countries have a culture of prestige consumption, measures of conscious restriction of consumption, which work well in developed countries, are not suitable in this case.