A Comprehensive Analysis of Big Data-driven Strategies for Enhancing Economic Sustainability in the Era of Green Development

Belarusian State University, Business School, Financial Management, 220013 Minsk, PR Belarus

^* Corresponding author: 18884364612@163.com

Abstract

In the age of Green Development, the Internet has revolutionized the outdated economic model with its one-sided transactions and limited information flow. The Information Age introduces a new economic paradigm, where online platforms are vital for economic growth and innovation. However, challenges like market saturation and dominance by a few online giants hinder smaller businesses. To overcome these hurdles, a thorough examination of the economic landscape through big data is essential. This research utilizes big data to analyze and improve network platforms, focusing on factors such as economic growth, real-time resource allocation, customer acquisition, and pricing. Results show that platforms using big data achieve remarkable efficiency in resource allocation, outperforming traditional platforms by 93.8%. They also excel in customer mining and flexible pricing, leading to a growth economy 65.7 times faster than traditional models. A novel strategy emerges: proactive resource allocation and deep exploration of platform data to catalyze platform economy growth, ensuring its sustainability in Green Development.