| Issue |
E3S Web Conf.
Volume 552, 2024
16th International Conference on Materials Processing and Characterization (ICMPC 2024)
|
|
|---|---|---|
| Article Number | 01083 | |
| Number of page(s) | 7 | |
| DOI | https://doi.org/10.1051/e3sconf/202455201083 | |
| Published online | 23 July 2024 | |
Perception of Consumers towards Sustainable Omni-Channel Retailing
1 Associate Professor, H&S Department, CVR College of Engineering, Ibrahimpatnam, Hyderabad, Telangana, India.
2 Professor, Department of Humanities & Sciences, GRIET, Hyderabad, Telangana, India.
3 Associate Professor, MBA Department, Sri Sathya Sai Institute of Higher Learning, Anantapur, Andhra Pradesh, India.
* Corresponding author: pvanishree@gmail.com
The previous two decades have seen a considerable shift in the retailing paradigm due to information technology, going from a one way channel to online channel, multiple channel, and most recently, a sustainable omni-channel retailing. The innovations make it easier and more enjoyable for customers to purchase through numerous channels. Sustainable omni-channel system also makes it easier for merchants to identify different points of contact as well as strategies for meeting customer demands and boosting sales. The present study focuses on factors influencing consumer’s buying intention through sustainable omni-channel.
Key words: Perception / Consumers / Sustainable Omni-channel Retailing
© The Authors, published by EDP Sciences, 2024
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