| Issue |
E3S Web Conf.
Volume 556, 2024
International Conference on Recent Advances in Waste Minimization & Utilization-2024 (RAWMU-2024)
|
|
|---|---|---|
| Article Number | 01029 | |
| Number of page(s) | 8 | |
| DOI | https://doi.org/10.1051/e3sconf/202455601029 | |
| Published online | 09 August 2024 | |
Green marketing Door to Sustainable Development
Dept of CommerceGraphic Era Deemed to be University, Dehradun, Uttrakhand, 248002
* Corresponding author: vidushisangwan1305@gmai.com
Today, Green Marketing has become increasingly vital in the modern market place. It drivesshift in both consumer demand and producers supply, leading to changes in advancements in products.Consequently, consumers are experiencing higher levels of satisfaction with the products they buy whilebusinesses are targeting consumers more effectively, driving up profits and fostering growth. This focuson green marketing also reflects a growing concern for sustainable environmental development. This paperdeals with significance of green marketing, discussing the challenges it faces and proposing strategies toovercome them.
Key words: Green Marketing / Sustainable Development / Ecological / Problem and Challenges
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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