| Issue |
E3S Web of Conf.
Volume 559, 2024
2024 International Conference on Sustainable Technologies in Civil and Environmental Engineering (ICSTCE 2024)
|
|
|---|---|---|
| Article Number | 03009 | |
| Number of page(s) | 10 | |
| Section | Renewable Energy & Electrical Technology | |
| DOI | https://doi.org/10.1051/e3sconf/202455903009 | |
| Published online | 08 August 2024 | |
Digital Transformation and Its Impact on Environmental Awareness and Green Consumption Among Students
1 Faculty of Business Administration, Nguyen Tat Thanh University, Ho Chi Minh City, Vietnam Ho Chi Minh City, 700000, Vietnam.
2 Institute for Environment and Resources, Vietnam National University Ho Chi Minh City, Ho Chi Minh City, 700000, Vietnam.
3 Research and Development Institutes Advanced Agrobilogy, Nguyen Tat Thanh University, Ho Chi Minh City, Vietnam.
* Email: tthanh@ntt.edu.vn
In the current digital era, the influence of technology on environmental awareness and green consumption behaviors is significant, especially among the youth. This study aims to explore how digital transformation can foster an increase in environmental awareness and green consumption intentions among students. Utilizing the Theory of Planned Behavior (TPB) as a framework, this research applies Exploratory Factor Analysis (EFA) to identify key factors that drive the green consumption behaviors of students. Preliminary findings indicate that enhanced awareness through digital means and perceived social pressure are pivotal in shaping students’ green consumption intentions. Specifically, digital accessibility to green products appears to play a crucial role, suggesting a unique intersection between technology and environmental sustainability. This study not only highlights the critical role of digital platforms in promoting sustainable consumption but also aligns with the broader environmental objectives of developing sustainable technologies in today’s digital landscape.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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