Issue |
E3S Web Conf.
Volume 565, 2024
2024 5th International Conference on Urban Engineering and Management Science (ICUEMS2024)
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Article Number | 02012 | |
Number of page(s) | 4 | |
Section | Cultural Tourism Management and Business Innovation Development | |
DOI | https://doi.org/10.1051/e3sconf/202456502012 | |
Published online | 09 September 2024 |
The Impact of Flexible Supply Chain on Innovation Performance Based on Data Analysis Capability-A Case Study of the Cross-border E-commerce Industry
1 College of Digital Commerce, Jiangsu Vocational Institute of Commerce, Nanjing, China
2 International College, National Institute of Development Administration, Bangkok, Thailand
3 The College of Hospitality and Tourism Management, Sejong University, Seoul, Korea
* Corresponding author: yuxiakong1030@gmail.com
With the developing of information technology and cross-border e-commerce industry, the advancement of big data technology allows for better representation and satisfaction of consumer needs. Flexible supply chain has become a new focus for cross-border e-commerce enterprises. This study distributed 215 survey questionnaires and, from the perspective of data analysis capability, analyzed the impact of flexible supply chain on enterprise innovation performance. The results show that data analysis capability and flexible supply chain have a significant positive impact on innovation performance; data analysis capability have a significant positive impact on flexible supply chain; flexible supply chain acts as an intermediary variable, playing a partial mediating effect between data analysis capability and innovation performance. This provides effective theoretical guidance on how the cross-border e-commerce industry can better understand changes in consumer demand in the era of big data, achieve product innovation, and performance growth.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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