Modelling Indonesian student pro-environmental behaviour: Empirical study of value believe norm theory

Economic Education Department, Universitas Negeri Semarang, Semarang. 50229, Indonesia

^* Corresponding author: mferiady@mail.unnes.ac.id

Abstract

Higher education has an essential role in improving the quality of the environment. In addition to research and scientific aspects, the habituation of environmentally friendly living behaviour must also start from campus. This is related to efforts to realize the goal of SDG 11, which is to make cities and human settlements inclusive, safe, resilient, and sustainable, which starts from habituation in schools. This research will focus on the structural modelling of various determinants in the Value belief norm (VBN) theory that determine environmentally friendly consumption behaviour. Next, this research will empirically test the factors in each determinant prepared to test this theory in economic behaviour. This research involved 277 students at Universitas Negeri Semarang, Indonesia. This research shows that altruism and bio-values exist in conservation activities, and conservation values have a very high role in influencing environmental awareness and environmentally friendly behaviour. Furthermore, environmental awareness continues to be vital to increasing environmentally friendly behaviour.