Development strategies for sustainable halal tourism village in West Java Province, Indonesia

¹ Economic and Business Education Faculty, Universitas Pendidikan Indonesia, Bandung, 40154, Indonesia
² UITM Melaka, Malaysia

^* Corresponding author: eengahman@upi.edu

Abstract

This research aims to identify the factors influencing the development of sustainable halal tourism villages in West Java Province, including opportunities, strengths, weaknesses, and threats. It seeks to design appropriate strategies for the development of tourism attractions based on local conditions and prioritize these strategies for implementation in tourism development. Using a comprehensive approach, integrating survey techniques and direct engagement with local administrators to understand contextual circumstances in the Districts/Cities of West Java Province are the methodology of this research. It incorporates perspectives from scholars and academics, facilitating a detailed comparison of theoretical constructs with empirical realities. Structural Equation Modeling (SEM) Partial Least Squares (PLS) is employed to analyze the relationships among variables, allowing for a systematic exploration of strategic concerns identified through a SWOT analysis. After identifying West Java’s tourism potential and conducting a SWOT analysis to evaluate internal and external factors influencing development, active engagement of the local community emerges as crucial. Recommendations include infrastructure planning for accessibility and facilities, tailored marketing strategies, and emphasis on environmental conservation and collaborative efforts among government, private sector, and community for sustainable halal tourism village development.