| Issue |
E3S Web Conf.
Volume 617, 2025
2024 International Conference on Environment Engineering, Urban Planning and Design (EEUPD 2024)
|
|
|---|---|---|
| Article Number | 03002 | |
| Number of page(s) | 8 | |
| Section | Study on Sustainable Urban and Rural Development and Spatial Planning | |
| DOI | https://doi.org/10.1051/e3sconf/202561703002 | |
| Published online | 21 February 2025 | |
An Empirical Study on Win-win Strategies for the Theme Park Sustainable Development and Tourist Satisfaction Based on IPA
1 Faculty of Economics and Business Administration, Yibin University, Yibin 644000, China
2 College of Information and Intelligent Manufacturing, Sichuan Winshare Vocational College, Chengdu 611300, China
3 School of Physical Education, Shenzhen University, Shenzhen 518060, China
* Corresponding author: lucyliu@szu.edu.cn
As China’s tourism industry enters a new era of high-quality development, the immersive experience becomes a business form full of challenge to keep theme parks’ sustainable development. In order to promote win-win strategies for theme parks and tourists, this paper takes Chengdu Happy Valley as an example to focus on the tourist satisfaction and constructs the evaluation system. Questionnaire survey and IPA analysis method have been used to obtain the immersive experience quality data. Based on SPSS27.0 software, IPA quadrants of Tourists' satisfaction have been analyzed. The results show that four quadrants are formed as relative advantage area, maintenance management area, key improvement area and priority improvement area. Specific suggestions have been put forward to enhance the theme park core competitiveness and tourists' satisfaction, so as to provide references for the sustainable development of theme parks.
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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