| Issue |
E3S Web Conf.
Volume 645, 2025
The 1st International Conference on Green Engineering for Sustainable Future (ICoGESF 2025)
|
|
|---|---|---|
| Article Number | 02002 | |
| Number of page(s) | 8 | |
| Section | Smart and Sustainable Infrastructure | |
| DOI | https://doi.org/10.1051/e3sconf/202564502002 | |
| Published online | 28 August 2025 | |
Environmental Graphic Design on Surabaya Zoo with Edutainment Concept
1 Department of Visual Communication Design, Faculty of Literature, Universitas Negeri Malang, 65154 Malang, Indonesia
2 Departement of Architecture, Frankfurt University of Applied Sciences, 60318 Frankfurt am Main, Germany
* Corresponding author: This email address is being protected from spambots. You need JavaScript enabled to view it.
Abstract
Surabaya Zoo is a major conservation and tourism destination in East Java, serving both recreational and educational purposes. However, the current Environmental Graphic Design (EGD), especially its signage system, lacks visual integration, legibility, and coherence. This limits its educational and navigational effectiveness. This study applies a descriptive qualitative approach to redesign the EGD system using data collected from interviews, observations, and documentation. The proposed design adopts an edutainment concept, combining education and entertainment to enhance visitor experience. The improved EGD is expected to facilitate spatial orientation, strengthen branding, and support Surabaya Zoo’s role as an educational and sustainable urban tourism site.
© The Authors, published by EDP Sciences, 2025
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