How to focus on the upgrading of cultural and tourism industry management policies: ——A Chinese example of digitalization promoting sustainable development of of Hangzhou

¹ School of Tourism Management, Hangzhou Polytechnic, Hangzhou, China
² Incentive Travel Research Institute, Hangzhou, China

^* Corresponding author: smartcutestudent@sina.com

Abstract

Technology innovation oriented enterprise of Binjiang leads Hangzhou, and the scene based demonstrations and interactive experience technologies of companies such as Yushu Technology and Hikvision Storage are remarkable. Technological innovation is a strong driving force for the development of Binjiang’s innovative economy. Accelerating the deep integration of technological innovation and tourism industry innovation in Hangzhou will make greater contributions to the comprehensive construction of a high-level innovative city. From the perspective of the long-term development of the tourism industry, it is also the key to the transformation and upgrading of its industrial chain. In today’s era of continuous integration between the technology industry and the tourism industry, digital technology provides broad development space and rich dynamic resources for its tourism development. The innovation and utilization of digital resources can not only boost tourists’ consumption confidence and stimulate market vitality, but also be a necessary path to promote the connotative development of Hangzhou’s tourism industry.