The Effectiveness of Instagram as a Digital Campaign Media in Supporting Green Technology

¹ Faculty of Law Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia.
² Faculty of Law Universitas Ahmad Dahlan, Yogyakarta, Yogyakarta, Indonesia.

^* Corresponding author: anom.asmorojati@law.uad.ac.id

Abstract

The advancement of information technology has transformed communication methods, including within the political domain. Social media platforms are increasingly being utilized for political campaigns, signaling a shift toward digital-based strategies, particularly through visual-driven platforms like Instagram. This evolution offers a unique opportunity to foster environmental consciousness by minimizing traditional campaign practices that often leave ecological footprints. This article explores the role of Instagram in disseminating environmentally oriented political messages and promoting sustainable innovations. Employing a qualitative method through literature review, the study finds that digital platforms significantly enhance political participation, shape public perception, and support democratic integrity. Moreover, the nature of online campaigning reduces the need for large physical gatherings, thus contributing to the promotion of green practices and technologies.