| Issue |
E3S Web Conf.
Volume 687, 2026
The 2nd International Conference on Applied Sciences and Smart Technologies (InCASST 2025)
|
|
|---|---|---|
| Article Number | 02002 | |
| Number of page(s) | 11 | |
| Section | Green Technologies & Digital Society | |
| DOI | https://doi.org/10.1051/e3sconf/202668702002 | |
| Published online | 15 January 2026 | |
Leveraging digital technologies for income enhancement: An empirical study of MSMEs in the Malioboro Corridor Yogyakarta city
1 Development Economic, Faculty of Economic and Business, Janabadra University, Yogyakarta, Indonesia
2 Management, Faculty of Economic and Business, Janabadra University, Yogyakarta, Indonesia
3 Development Economic, Faculty of Economic and Business, Universitas Sebelas Maret, Surakarta, Indonesia
* Corresponding author: This email address is being protected from spambots. You need JavaScript enabled to view it.
Abstract
The digitalization transformation of MSMEs is crucial for enhancing both the national and regional economies, as MSMEs significantly contribute to the Gross Regional Domestic Product and play a vital role in employment generation. Prior to the integration of digital technologies, the marketing reach of MSMEs was restricted, which led to a decrease in sales turnover and a corresponding decline in their income. This article examines the impact of digital payment systems, marketing digitalization, and distribution digitalization on the income changes of MSMEs located in Teras Malioboro 1, Yogyakarta City. Data were collected between March–May 2024 through a survey of 90 purposively selected MSME operators in the craft, fashion, and culinary sectors. Logistic regression analysis indicates that digital payments and marketing digitalization significantly increase the likelihood of income enhancement, whereas distribution digitalization exhibits a significant negative impact, believed to stem from high platform commissions and low digital logistics literacy among MSMEs.
© The Authors, published by EDP Sciences, 2026
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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