Understanding the decisional factors affecting consumers’ buying behaviour towards organic food products in Kerala

R. Ms Krishna; Dr P. Balasubramanian

doi:10.1051/e3sconf/202123400030

All issues

Volume 234 (2021)

E3S Web Conf., 234 (2021) 00030

References

Open Access

Issue		E3S Web Conf. Volume 234, 2021 The International Conference on Innovation, Modern Applied Science & Environmental Studies (ICIES2020)


Article Number		00030
Number of page(s)		8
DOI		https://doi.org/10.1051/e3sconf/202123400030
Published online		02 February 2021

Vindigni, Organic food consumption: A multi-theoretical framework of consumer decision- making. British Food Journal, Vol.104 (8): p.624-64, (2016) [Google Scholar]
Agriculture and Processed Food Product Development Authority: Report on Organic Food Export to EU, p. 23-27 (2018) [Google Scholar]
Dholakia, Indigenous marketing practices and theories in emerging economies: Consumer behaviour and retail transformations in India. Journal of Business Research, Vol. 86, p.406-415 (2018) [Google Scholar]
Ajzen, Influencing Attitudes and Behavior. Contemporary Psychology: A Journal of Reviews, Vol. 26(12), p.964-966 (1991) [Google Scholar]
Peter and Olson, Consumer Behavior and Marketing Strategy, 8th International Edition, McGraw- Hill Companies Inc., New York, p. 46 (2018) [Google Scholar]
Irwin and Rosen stock, Faculty History Project, Vol. 5(12)p.160 (1950) [Google Scholar]
Baghianimoghadam, Related factors to choose normal vaginal delivery by mothers based on Health Belief Model. Journal of Education and Health Promotion, p.17 (2019) [Google Scholar]
Pinto, Using the health belief model to test factors affecting patient retention in diabetes-related pharmaceutical care services. Research in Social and Administrative Pharmacy, Vol. 2(1), p.38-58 (2006) [Google Scholar]
M. Janssen, Organic food consumption: A multi-theoretical framework of consumer decision making. British Food Journal, Vol. 104(8), p. 624-642 (2018) [Google Scholar]
Figure 1, Integrated Behavioural Model, developed from the combination of TPB and HBM, p.3 [Google Scholar]
M. Radman. Consumer consumption and perception of organic products in Croatia. British Food Journal, Vol. 107 No. 4-5, p. 263-273 (2016) [Google Scholar]
J. Thøgersen, Psychological Determinants of Paying Attention to Eco-Labels in Purchase Decisions: Model Development and Multinational Validation. Journal of Consumer Policy, Vol. 23(3), p.285-313 (2017) [Google Scholar]
Titterington and A. Cochrane, “Who buys organic food? A profile of the purchasers of organic food in N. Ireland", British Food Journal, Vol. 97No. 10, p. 17-23 (2018) [Google Scholar]
Padel & Foster, Exploring the gap between attitudes and behaviour - understanding why consumers buy or do not buy organic food, British Food Journal, Vol. 107No. 8, p. 606-25 (2012) [Google Scholar]
A. Gracia and Magistris, The demand for organic foods in the South of Italy: A discrete choice model”, Food Policy, Vol. 33, p. 386-396 (2018) [Google Scholar]
Thompson and Kidwell, Explaining the Choice of Organic Produce: Cosmetic Defects, Prices, and Consumer PReferences, American Journal of Agricultural Economics, Vol. 80(2), p.277 (2011) [Google Scholar]
Schleenbecker R. and Hamm U. Consumers’ perception of organic product characteristics. A review. Appetite, 71, p.420- 429 (2015) [Google Scholar]
V. Kumar, Saravana and K. Jain. Marketing of Organic and Minor forest produce, Indian Journal of Agricultural Marketing, p. 21 (2013) [Google Scholar]
Squires and Cornwell, Level of market development and intensity of organic food consumption: a cross-cultural study of Danish and New Zealand consumers, Journal of Consumer Marketing, Vol. 18(5), p.392-409 (2010) [Google Scholar]
Magnusson and P. Sjoden, Attitudes towards organic foods among Swedish consumers”, British Food Journal, Vol. 103(3),p.209-226, (2018) [Google Scholar]
Vehapi, A study of the consumer motives which influence the purchase of organic food in Serbia, Economic Themes, Vol. 53, No. 1, p. 102-118 (2017) [Google Scholar]
A. Gracia and Magistris, T, The demand for organic foods in the South of Italy: A discrete choice model, Food Policy, Vol.33, p. 386-396 (2018) [Google Scholar]
A. Davies, Titterington and C. Cochrane “Who buys organic food? A profile of the purchase of organic food in Northern Ireland”, British Food Journal, Vol.97 (10), p.17-23 (2014) [Google Scholar]
F. Tao, Customer Relationship management based on Increasing Customer Satisfaction. International Journal of Business and Social Science, Volume. 5, Issue. 5, p. 256-263 (2014) [Google Scholar]
L. Squires and T. Cornwell, Level of market development and intensity of organic food consumption: a cross-cultural study of Danish and New Zealand consumers, Journal of Consumer Marketing, Vol.18(5), p. 392-409 (2010) [Google Scholar]
J. Anderson and W. Gerbing. Structural equation modelling in practice: a review and recommended two-step approach. Psychological Bulletin, Vol. 103 (3): p. 411-423 (2016) [Google Scholar]
C. Fornell and D.F. Larcker Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research Vol. 18(2): p. 39-50 (2017) [Google Scholar]
Shivay, Organic Farming in the Context of Food Quality, Climate Change and Sustainable Agriculture. Employment News (Weekly), p.29-33 (2019) [Google Scholar]
Shukla, Organic Farming: Current Status in India. Popular Kheti - Special Issue on Organic Farming, Vol. 1(4), p.19-25 (2013) [Google Scholar]
Figure 2, Empirical Model Applied, developed from the current research-based on past literatures reviewed, p.6 [Google Scholar]
H. Hill and F. Lynchehaun, Organic milk: attitudes and consumption patterns. British Food Journal, Vol. 104(7),p.526-542 (2016) [Google Scholar]
Magistris and Gracia, The demand for organic foods in the South of Italy: A discrete choice model”, Food Policy, Vol. 33, p.386-396 (2018) [Google Scholar]
Solar & Sanchez, Consumers’ Acceptability of Organic Food in Spain: Results from an Experimental Auction Market, Brit. Food Journal, Vol. 104, p. 670-687 (2012) [Google Scholar]
Rokeach, Consumer behaviour and purchase intention for organic food, Journal of Consumer Marketing, Vol. 29Issue: 6, p. 419 [Google Scholar]
Thompson and Kidwell, Explaining the Choice of Organic Produce: Cosmetic Defects, Prices, and Consumer PReferences. American Journal of Agricultural Economics, Vol. 80(2), p.277 (2011) [Google Scholar]
M. Magnusson, Attitudes towards organic foods among Swedish consumers”, British Food Journal, Vol. 103(3), p.209-226 (2018) [Google Scholar]
Gul and F. Soler, Knowledge and willingness to pay for organic food in Spain: Evidence from experimental auctions. Food Economics 3: p.109-124 (2014) [Google Scholar]

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[1] Vindigni, Organic food consumption: A multi-theoretical framework of consumer decision- making. British Food Journal, Vol.104 (8): p.624-64, (2016) [Google Scholar]

[2] Agriculture and Processed Food Product Development Authority: Report on Organic Food Export to EU, p. 23-27 (2018) [Google Scholar]

[3] Dholakia, Indigenous marketing practices and theories in emerging economies: Consumer behaviour and retail transformations in India. Journal of Business Research, Vol. 86, p.406-415 (2018) [Google Scholar]

[4] Ajzen, Influencing Attitudes and Behavior. Contemporary Psychology: A Journal of Reviews, Vol. 26(12), p.964-966 (1991) [Google Scholar]

[5] Peter and Olson, Consumer Behavior and Marketing Strategy, 8th International Edition, McGraw- Hill Companies Inc., New York, p. 46 (2018) [Google Scholar]

[6] Irwin and Rosen stock, Faculty History Project, Vol. 5(12)p.160 (1950) [Google Scholar]

[7] Baghianimoghadam, Related factors to choose normal vaginal delivery by mothers based on Health Belief Model. Journal of Education and Health Promotion, p.17 (2019) [Google Scholar]

[8] Pinto, Using the health belief model to test factors affecting patient retention in diabetes-related pharmaceutical care services. Research in Social and Administrative Pharmacy, Vol. 2(1), p.38-58 (2006) [Google Scholar]

[9] M. Janssen, Organic food consumption: A multi-theoretical framework of consumer decision making. British Food Journal, Vol. 104(8), p. 624-642 (2018) [Google Scholar]

[10] Figure 1, Integrated Behavioural Model, developed from the combination of TPB and HBM, p.3 [Google Scholar]

[11] M. Radman. Consumer consumption and perception of organic products in Croatia. British Food Journal, Vol. 107 No. 4-5, p. 263-273 (2016) [Google Scholar]

[12] J. Thøgersen, Psychological Determinants of Paying Attention to Eco-Labels in Purchase Decisions: Model Development and Multinational Validation. Journal of Consumer Policy, Vol. 23(3), p.285-313 (2017) [Google Scholar]

[13] Titterington and A. Cochrane, “Who buys organic food? A profile of the purchasers of organic food in N. Ireland", British Food Journal, Vol. 97No. 10, p. 17-23 (2018) [Google Scholar]

[14] Padel & Foster, Exploring the gap between attitudes and behaviour - understanding why consumers buy or do not buy organic food, British Food Journal, Vol. 107No. 8, p. 606-25 (2012) [Google Scholar]

[15] A. Gracia and Magistris, The demand for organic foods in the South of Italy: A discrete choice model”, Food Policy, Vol. 33, p. 386-396 (2018) [Google Scholar]

[16] Thompson and Kidwell, Explaining the Choice of Organic Produce: Cosmetic Defects, Prices, and Consumer PReferences, American Journal of Agricultural Economics, Vol. 80(2), p.277 (2011) [Google Scholar]

[17] Schleenbecker R. and Hamm U. Consumers’ perception of organic product characteristics. A review. Appetite, 71, p.420- 429 (2015) [Google Scholar]

[18] V. Kumar, Saravana and K. Jain. Marketing of Organic and Minor forest produce, Indian Journal of Agricultural Marketing, p. 21 (2013) [Google Scholar]

[19] Squires and Cornwell, Level of market development and intensity of organic food consumption: a cross-cultural study of Danish and New Zealand consumers, Journal of Consumer Marketing, Vol. 18(5), p.392-409 (2010) [Google Scholar]

[20] Magnusson and P. Sjoden, Attitudes towards organic foods among Swedish consumers”, British Food Journal, Vol. 103(3),p.209-226, (2018) [Google Scholar]

[21] Vehapi, A study of the consumer motives which influence the purchase of organic food in Serbia, Economic Themes, Vol. 53, No. 1, p. 102-118 (2017) [Google Scholar]

[22] A. Gracia and Magistris, T, The demand for organic foods in the South of Italy: A discrete choice model, Food Policy, Vol.33, p. 386-396 (2018) [Google Scholar]

[23] A. Davies, Titterington and C. Cochrane “Who buys organic food? A profile of the purchase of organic food in Northern Ireland”, British Food Journal, Vol.97 (10), p.17-23 (2014) [Google Scholar]

[24] F. Tao, Customer Relationship management based on Increasing Customer Satisfaction. International Journal of Business and Social Science, Volume. 5, Issue. 5, p. 256-263 (2014) [Google Scholar]

[25] L. Squires and T. Cornwell, Level of market development and intensity of organic food consumption: a cross-cultural study of Danish and New Zealand consumers, Journal of Consumer Marketing, Vol.18(5), p. 392-409 (2010) [Google Scholar]

[26] J. Anderson and W. Gerbing. Structural equation modelling in practice: a review and recommended two-step approach. Psychological Bulletin, Vol. 103 (3): p. 411-423 (2016) [Google Scholar]

[27] C. Fornell and D.F. Larcker Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research Vol. 18(2): p. 39-50 (2017) [Google Scholar]

[28] Shivay, Organic Farming in the Context of Food Quality, Climate Change and Sustainable Agriculture. Employment News (Weekly), p.29-33 (2019) [Google Scholar]

[29] Shukla, Organic Farming: Current Status in India. Popular Kheti - Special Issue on Organic Farming, Vol. 1(4), p.19-25 (2013) [Google Scholar]

[30] Figure 2, Empirical Model Applied, developed from the current research-based on past literatures reviewed, p.6 [Google Scholar]

[31] H. Hill and F. Lynchehaun, Organic milk: attitudes and consumption patterns. British Food Journal, Vol. 104(7),p.526-542 (2016) [Google Scholar]

[32] Magistris and Gracia, The demand for organic foods in the South of Italy: A discrete choice model”, Food Policy, Vol. 33, p.386-396 (2018) [Google Scholar]

[33] Solar & Sanchez, Consumers’ Acceptability of Organic Food in Spain: Results from an Experimental Auction Market, Brit. Food Journal, Vol. 104, p. 670-687 (2012) [Google Scholar]

[34] Rokeach, Consumer behaviour and purchase intention for organic food, Journal of Consumer Marketing, Vol. 29Issue: 6, p. 419 [Google Scholar]

[35] Thompson and Kidwell, Explaining the Choice of Organic Produce: Cosmetic Defects, Prices, and Consumer PReferences. American Journal of Agricultural Economics, Vol. 80(2), p.277 (2011) [Google Scholar]

[36] M. Magnusson, Attitudes towards organic foods among Swedish consumers”, British Food Journal, Vol. 103(3), p.209-226 (2018) [Google Scholar]

[37] Gul and F. Soler, Knowledge and willingness to pay for organic food in Spain: Evidence from experimental auctions. Food Economics 3: p.109-124 (2014) [Google Scholar]