Open Access
Issue |
E3S Web Conf.
Volume 235, 2021
2020 International Conference on New Energy Technology and Industrial Development (NETID 2020)
|
|
---|---|---|
Article Number | 02045 | |
Number of page(s) | 8 | |
Section | Industrial Technology Development and Industrial Structure Adjustment and Upgrading | |
DOI | https://doi.org/10.1051/e3sconf/202123502045 | |
Published online | 03 February 2021 |
- Vargo, S., Lusch, R., Akaka, M., & He, Y. (2010). Service-Dominant Logic: A Review and Assessment. Review of Marketing Research, 6, 125-167. [Google Scholar]
- Ramaswamy, V. (2009). Co-creation of value — towards an expanded paradigm of value creation. Marketing Review St. Gallen, 26(6), 11-17. [Google Scholar]
- Schau, H. J., Muñiz, A. M., & Arnould, E. J. (2009). How Brand Community Practices Create Value. Journal of Marketing, 73(5), 30-51. [Google Scholar]
- Zhu, L., Yuan, D., & Hao, J. (2018). Research on the Effect of Customer Engagement in Brand CoCreation on Brand Commitment in Virtual Brand Community——The Mediating Effects of Brand Experience. Chinese Journal of Management, 15(2), 262-271. [Google Scholar]
- Ramaswamy, V., & Ozcan, K. (2016). Brand value cocreation in a digitalized world: An integrative framework and research implications. International Journal of Research in Marketing, 33(1), 93-106. [Google Scholar]
- Algesheimer, R., Dholakia, U. M., & Herrmann, A. (2005). The Social Influence of Brand Community: Evidence from European Car Clubs. Journal of Marketing, 69(3), 19-34. [Google Scholar]
- Payne, A., Storbacka, K., Frow, P., & Knox, S. (2009). Co-creating brands: Diagnosing and designing the relationship experience. Journal of Business Research, 62(3), 379-389. [Google Scholar]
- Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2015). Consumer engagement in online brand communities: a social media perspective. Journal of Product & Brand Management, 24(1), 28-42. [Google Scholar]
- Essamri, A., McKechnie, S., & Winklhofer, H. (2019). Co-creating corporate brand identity with online brand communities: A managerial perspective. Journal of Business Research, 96, 366-375. [Google Scholar]
- Lortie, C. L., & Guitton, M. J. (2012). Looking Similar Promotes Group Stability in a Game-Based Virtual Community. Games for Health Journal, 1(4), 274. [PubMed] [Google Scholar]
- Kim, Y., & Slotegraaf, R. J. (2016). Brand-embedded interaction: a dynamic and personalized interaction for co-creation. Marketing Letters, 27(1), 183-193. [Google Scholar]
- Boyle, E. (2007). A process model of brand cocreation: brand management and research implications. Journal of Product & Brand Management, 16(2), 122-131. [Google Scholar]
- Xue, Z., & Ning, C. H. (2017). The Effect of Brand Co-creation on Brand Identification: From the Perspective of Non-Participants. East China Economic Management, 9, 154-162. [Google Scholar]
- Li, Z., Jin, Y., & Bu, Q. (2014). Research on the Effect of Customer Participation in Value Co-Creation on Brand Equity in Virtual Brand Community——The Mediating Effects of Brand Experience. Journal of Marketing Science, 10(4), 109-124. [Google Scholar]
- Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand Experience: What is It? How is it Measured? Does it Affect Loyalty? Journal of Marketing, 73(3), 52-68. [Google Scholar]
- Meyer, C., & Schwager, A. (2007). Understanding Customer Experience. Harvard Business Review, 85(2), 116-126, 157. [PubMed] [Google Scholar]
- Hoch, S. (2002). Product Experience Is Seductive. Journal of Consumer Research, 29, 448-454. [Google Scholar]
- Holbrook, M. B., & Hirschman, E. C. (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun. Journal of Consumer Research, 9(2), 132-140. [Google Scholar]
- Schmitt, B. H. (1999). Experiential Marketing: How to get Customers to Sense, Feel, Think, Act and Relate to your Company and Brands. New York: Free Press. [Google Scholar]
- Fournier, S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research. Journal of Consumer Research, 24(4), 343-373. [Google Scholar]
- Traylor, M. B. (1981). Product Involvement and Brand Commitment. Journal of Advertising Research, 21(6), 51-56. [Google Scholar]
- Warrington, P., & Shim, S. (2000). An empirical investigation of the relationship between product involvement and brand commitment. Psychology & Marketing, 17(9), 761-782. [Google Scholar]
- Robin A, C., Linda L, P., & Lawrence, F. (2003). Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe. Journal of Consumer Research, 30(2), p.151169. [Google Scholar]
- Chaudhuri, A., & Holbrook, M. B. (2002). Productclass effects on brand commitment and brand outcomes: The role of brand trust and brand affect. Journal of Brand Management, 10(1), 33-58. [Google Scholar]
- Turri, A. M., Smith, K. H., & Kemp, E. (2013). Developing Affective Brand Commitment through Social Media. Journal of Electronic Commerce Research, 14(3), 201-214. [Google Scholar]
- Das, G., Agarwal, J., Malhotra, N. K., & Varshneya, G. (2018). Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality. Journal of Business Research, 95, 479-490. [Google Scholar]
- Wang, Y.-C., Qu, H., & Yang, J. (2019). The formation of sub-brand love and corporate brand love in hotel brand portfolios. International Journal of Hospitality Management, 77, 375-384. [Google Scholar]
- Kaiser, H. F. (1974). An index of factorial simplicity. Psychometrika, 39, 31-36. [Google Scholar]
- Trochim, W.M. & Donnelly, J.P. (2008) Research methods knowledge base, Atomic Dog/Cengage Learning Mason, OH. [Google Scholar]
- Bagozzi, R. P., Yi, Y., & Phillips, L. W. (1991). Assessing Construct Validity in Organizational Research. Administrative Science Quarterly, 36(3), 421-458. [Google Scholar]
- Cronbach, L. J. (1951). Coefficient Alpha and Internal Structure of Tests. Psychometrika, 16(3), 297-334. [Google Scholar]
- Kline, R. B. (2005). Principles and Practice of Structural Equation Modeling (2nd ed.). New York: Guilford [Google Scholar]
- Fornell, C., and Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50. [CrossRef] [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.