How to Increase the Income of Peasants: Anti-poverty Effect of Agricultural Products Brands

Jinsong Chen; Hexiang Wang

doi:10.1051/e3sconf/202127501020

All issues

Volume 275 (2021)

E3S Web Conf., 275 (2021) 01020

References

Open Access

Issue		E3S Web Conf. Volume 275, 2021 2021 International Conference on Economic Innovation and Low-carbon Development (EILCD 2021)


Article Number		01020
Number of page(s)		4
Section		Energy Application and Ecological Resource Sustainability
DOI		https://doi.org/10.1051/e3sconf/202127501020
Published online		21 June 2021

Lu Lige, Lu Guangli, Gao Ru. (2020) Evaluation and Improvement of Brand Communication Power of Agricultural Products in County Area. Journal of Northwest A & F University (Social Science Edition), 20:154-160. [Google Scholar]
Dong Yaning, Gu Yun, Yang Kaizhong. (2021) Brands of agricultural products, market integration and agricultural income growth. Journal of Capital University of Economics and Business, 23:70-80. [Google Scholar]
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Zhao Yongzhi, Luo Erga, Li Jianping. (2019) The impact of comprehensive agricultural development investment on farmers’ incomebased on China’s provincial panel data. China Rural Economy, 5: 22-37. [Google Scholar]
Yan Qiang, Wang Guoli, Chen Jiayou. (2018) The path and countermeasures for precision anti-poverty of agricultural product ecommerce——Taking the poor rural areas of Guizhou as an example. Rural Economy, 2:4551. [Google Scholar]
Song Dongmei. (2018) The the development of rural e-commerce clusters and the cooperative training of e-commerce talents. Agricultural Economics, 12:129-131. [Google Scholar]

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[1] Lu Lige, Lu Guangli, Gao Ru. (2020) Evaluation and Improvement of Brand Communication Power of Agricultural Products in County Area. Journal of Northwest A & F University (Social Science Edition), 20:154-160. [Google Scholar]

[2] Dong Yaning, Gu Yun, Yang Kaizhong. (2021) Brands of agricultural products, market integration and agricultural income growth. Journal of Capital University of Economics and Business, 23:70-80. [Google Scholar]

[3] Aaker, D.A. (1992) Managing Brand Equity: Capitalizing on the Value of a Brand Name. Journal of Marketing, 56:125-128. [CrossRef] [Google Scholar]

[4] Martinovic, Stjepo. (2002) Branding Hrvatska--a mixed blessing that might succeed: The advantage of being unrecognizable. Journal of Brand Management, 9:315-322. [CrossRef] [Google Scholar]

[5] Ohe, Y, Kurihara, S. (2013) Evaluating the complementary relationship between local brand farm products and rural tourism: Evidence from Japan. Tourism management, 35:278-283. [CrossRef] [Google Scholar]

[6] Zhao Yongzhi, Luo Erga, Li Jianping. (2019) The impact of comprehensive agricultural development investment on farmers’ incomebased on China’s provincial panel data. China Rural Economy, 5: 22-37. [Google Scholar]

[7] Yan Qiang, Wang Guoli, Chen Jiayou. (2018) The path and countermeasures for precision anti-poverty of agricultural product ecommerce——Taking the poor rural areas of Guizhou as an example. Rural Economy, 2:4551. [Google Scholar]

[8] Song Dongmei. (2018) The the development of rural e-commerce clusters and the cooperative training of e-commerce talents. Agricultural Economics, 12:129-131. [Google Scholar]