The Citing articles tool gives a list of articles citing the current article. The citing articles come from EDP Sciences database, as well as other publishers participating in CrossRef Cited-by Linking Program. You can set up your personal account to receive an email alert each time this article is cited by a new article (see the menu on the right-hand side of the abstract page).
What happens after product rebranding: understanding the interrelational effect of brand attachment, brand distinctiveness and consumer attitudes on brand loyalty
Nguyen Phong Nguyen and Emmanuel Mogaji Palgrave Studies of Marketing in Emerging Economies, Green Marketing in Emerging Economies 253 (2022) https://doi.org/10.1007/978-3-030-82572-0_11
Human values as added value(s) in consumer brand congruence: a comparison with traits and functional requirements
R. J. J. Voorn, G. van der Veen, T. J. L. van Rompay, S. M. Hegner and A. T. H. Pruyn Journal of Brand Management 28(1) 48 (2021) https://doi.org/10.1057/s41262-020-00210-w
Promoting consumer loyalty and resilience to negative information through brand identity sub-components: an empirical investigation in the luxury electronics goods
