Open Access
Issue
E3S Web Conf.
Volume 31, 2018
The 2nd International Conference on Energy, Environmental and Information System (ICENIS 2017)
Article Number 11001
Number of page(s) 7
Section 11. Smart Information Systems
DOI https://doi.org/10.1051/e3sconf/20183111001
Published online 21 February 2018
  1. M. McDonald, E. Wallace, L. de Chernatony, Creating powerful brands. (Butterworth-Heinemann, 2013). [Google Scholar]
  2. D.A.Aaker, Building strong brands (Simon and Schuster, 2012) [Google Scholar]
  3. D. A. Aaker, E. Joachimsthaler, Brand leadership (Simon and Schuster, 2012) [Google Scholar]
  4. N. A. Morgan, L. L. Rego, Journal of Marketing, 73, 1 (2009) [CrossRef] [Google Scholar]
  5. K. L. Keller, D. R. Lehmann, Marketing science, 25, (2006). [Google Scholar]
  6. J. N. Kapferer, 2. Auflage, London (1997) [Google Scholar]
  7. K. L. Keller,. the Journal of Marketing, 57 (1993). [Google Scholar]
  8. Shirazi, H. Z. Lorestani, A. K. Mazidi, Iranian Journal of Management Studies, 6, 2 (2013). [Google Scholar]
  9. U. Tuškej, U. Golob, K. Podnar, Journal of business research, 66, 1 (2013). [CrossRef] [Google Scholar]
  10. J-N. Kapferer. The new strategic brand management, creating and sustaining brand equity long term (Kogan Page, London, 2008). [Google Scholar]
  11. M. Ahearne, C.B. Bhattacharya, T.Gruen, 2005. J.Appl. Phys, 90 (3), 574 (2005) [Google Scholar]
  12. S. Kuenzel, S. Vaux Halliday, Journal of Product & Brand Management, 17, 5 (2008) [CrossRef] [Google Scholar]
  13. Belén del Río, R. Vazquez, V. Iglesias, V‥ Journal of consumer marketing, 18, 5 (2001) [Google Scholar]
  14. C. K. Kim, D. Han, S. B. Park,. Japanese psychological research, 43, 4, (2001). [Google Scholar]
  15. L. V. Casaló, C. Flavián, M. Guinalíu, International Journal of Bank Marketing, 26, 6 (2008). [CrossRef] [Google Scholar]
  16. S. C. Fang, Y. K. Liao, Management Review, 34, (2015). [Google Scholar]
  17. N. Stokburger-Sauer, S. Ratneshwar, S. Sen, International journal of research in marketing, 29, 4, (2012) [CrossRef] [Google Scholar]
  18. F. Tildesley, L. V. Coote. Advances in Consumer Research, 36, (2009) [Google Scholar]
  19. M. Bergami, R.P. Bagozzi, British Journal of Social Psychology, 39, 4 (2000). [CrossRef] [Google Scholar]
  20. M. Elbedweihy, C. Jayawardhena, M.H. Elsharnouby, T.H. Elsharnouby, Journal of Business Research, 69, 8, (2016) [CrossRef] [Google Scholar]
  21. C.B. Bhattacharya, S. Sen, Journal of marketing, 67, 2 (2003). [CrossRef] [Google Scholar]
  22. J. S. Wolter, S. Brach, J. J. Cronin, M. Bonn, Journal of Business Research, 69, 2 (2016). [CrossRef] [Google Scholar]
  23. B.E. Ashforth, F. Mael, Acad Manage Rev, 14, 1, (1989) [Google Scholar]
  24. K. Bachman, S. Wilkins. Research with Plymouth University (2014) [Google Scholar]
  25. Data Corporation (IDC), (January, 2016). [Google Scholar]
  26. J. S. Johar, M. J. Sirgy, Journal of advertising, 20, 3 (1991). [CrossRef] [Google Scholar]
  27. M. Hamilton, X. Sun, Actual self and ideal brand image: an application of self-congruity to brand image positioning. In International Communication Association Annual Meeting, New York, NY (2005). [Google Scholar]
  28. J. Romaniuk, B. Sharp, A. Ehrenberg, Australasian Marketing Journal (AMJ), 15, 2 (2007) [CrossRef] [Google Scholar]
  29. J. E. Escalas, J. R. Bettman, Handbook of Brand Relationships, ME Sharpe, 6581, (2009) [Google Scholar]
  30. M. Muniz, T. C. O'guinn, Journal of consumer research, 27, 4 (2001). [CrossRef] [Google Scholar]
  31. T. C. O'Guinn, A. M. Jr. Muniz, Collective brand relationships. In D. J. MacInnis, C. W. Park, & J. R. Priester (Eds.), Handbook of brand relationships (pp. 173–194) (M.E. Sharpe, Armonk, New York, 2009). [Google Scholar]
  32. N. Stokburger-Sauer, Psychology & Marketing, 27, 4, (2010). [CrossRef] [Google Scholar]
  33. J. W. Schouten, J. H. McAlexander, Journal of consumer research, 22, 1 (1995). [CrossRef] [Google Scholar]
  34. C. J. Thompson, A. Rindfleisch, Z. Arsel, Journal of marketing, 70, 1, (2006) [CrossRef] [Google Scholar]
  35. B. Bratanova, N. Kervyn, O. Klein, Psychologica belgica, 55, 2 (2015). [CrossRef] [Google Scholar]
  36. C. Whan Park, D. J. MacInnis, J. Priester, A. B. Eisingerich, D. Iacobucci, Journal of marketing, 74, 6 (2010) [CrossRef] [Google Scholar]
  37. F. Davis,. Yearning for yesterday: A sociology of nostalgia. (Free Press, 2008). [Google Scholar]
  38. E. S. Moore, W. L. Wilkie, We are who we were: Intergenerational influences in consumer behavior. In S. Ratneshwar, & D. G. Mick (Eds.), Inside consumption (pp. 208–232). (Routledge, London, New York, 2005). [Google Scholar]
  39. N. Hupfer, D. Gardner, Differential involvement with products and issues: An exploratory study. In D. M. Gardner (Ed.), Proc., association for consumer research College Park, MD: Association for Consumer Research (1971). [Google Scholar]
  40. L. G. Schiffman, L. L. Kanuk, Consumer behavior (2nd ed.) (New Jersey Prentice Hall, 1991). [Google Scholar]
  41. S. Worthington, R. Russell-Bennett, C. Härtel, Journal of Brand Management, 17, 4 (2010). [CrossRef] [Google Scholar]
  42. M. Lindeman, M. Verkasalo, Journal of personality assessment, 85, 2 (2005) [CrossRef] [Google Scholar]
  43. W. W. Chin, Modern methods for business research, 295, 2, (1998) [Google Scholar]
  44. M. Igbaria, T. Guimaraes, G. B. Davis, Journal of management information systems, 11, 4 (1995). [CrossRef] [Google Scholar]
  45. C. Fornell, D. F. Larcker, Journal of marketing research, 18, (1981) [Google Scholar]
  46. J. C. H. B. do Nascimento, M. A. da Silva Macedo, Revista de Educação e Pesquisa em Contabilidade, 10, 3 (2016). [Google Scholar]
  47. F. Hair Jr, J., Sarstedt,M‥ L. Hopkins, G. V. Kuppelwieser, European Business Review, 26, 2 (2014). [CrossRef] [Google Scholar]
  48. .M. Tenenhaus, V. E. Vinzi, Y. M. Chatelin, C. Lauro, Computational statistics & data analysis, 48, 1, (2005) [CrossRef] [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.