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The Effect of Information Technology on Business and Marketing Intelligence Systems
Wan Nadiah Mohd Nadzri, Azreen Jihan Che Hashim, Muhammad Majid, et al. Studies in Computational Intelligence, The Effect of Information Technology on Business and Marketing Intelligence Systems 1056 2265 (2023) https://doi.org/10.1007/978-3-031-12382-5_124
The Mediating Role of Segmentation in Social Media Marketing and Brand Equity: A Study in Food and Beverage Industry