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Cited article:

Efeitos do co-branding e da motivação hedônica no apego a personagens de MOBA

Victor Matheus Batista Nascimento Sedovim and Jose Carlos Korelo
ReMark - Revista Brasileira de Marketing 24 (2) e23909 (2025)
https://doi.org/10.5585/2025.23909

Evolution in Tencent’s Game Marketing Model under the Adolescent Model: Case Study of Arena of Valor

Bowen Dong, Boxiang Xiao and Hin Yeung
BCP Business & Management 38 2261 (2023)
https://doi.org/10.54691/bcpbm.v38i.4087