Articles citing this article

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Cited article:

Gen Z's Online Hotel Booking Intention Explored via SOR Framework

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Advances in Hospitality and Tourism Research (AHTR) (Advanced Online Publication) (2026)
https://doi.org/10.30519/ahtr.1665987

THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITY (SMMA) ON CUSTOMERS` HOTEL BOOKING INTENTION IN MALAYSIA: THE MEDIATING EFFECT OF BRAND IMAGE

Muhammad Syazani Ghazali, Aslinda Mohd Shahril and Azdel Abdul Aziz
Advanced International Journal of Business Entrepreneurship and SMEs 7 (26) 106 (2025)
https://doi.org/10.35631/AIJBES.726008

The Influence of Brand Image and Electronic Word of Mouth on Visiting Interest and Visitor Satisfaction as Intervening Variables at Kopi Praja Bintaro, South Tangerang, Banten Province, Indonesia

Linda Desafitri Ratu Bilqis, Hanni Adriani and Alifatqul Maulana
European Modern Studies Journal 8 (2) 343 (2024)
https://doi.org/10.59573/emsj.8(2).2024.29