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THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITY (SMMA) ON CUSTOMERS` HOTEL BOOKING INTENTION IN MALAYSIA: THE MEDIATING EFFECT OF BRAND IMAGE
Muhammad Syazani Ghazali, Aslinda Mohd Shahril and Azdel Abdul Aziz Advanced International Journal of Business Entrepreneurship and SMEs 7(26) 106 (2025) https://doi.org/10.35631/AIJBES.726008
The Influence of Brand Image and Electronic Word of Mouth on Visiting Interest and Visitor Satisfaction as Intervening Variables at Kopi Praja Bintaro, South Tangerang, Banten Province, Indonesia