Open Access
Issue
E3S Web Conf.
Volume 426, 2023
The 5th International Conference of Biospheric Harmony Advanced Research (ICOBAR 2023)
Article Number 02088
Number of page(s) 10
Section Innovative Management and Sustainable Society
DOI https://doi.org/10.1051/e3sconf/202342602088
Published online 15 September 2023
  1. A. I. Aljumah, M. T. Nuseir, and G. A. El Refae, “Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness,” Int. J. Data Netw. Sci., vol. 7, no. 1, pp. 467–476, (2023), doi: 10.5267/j.ijdns.2022.8.012. [CrossRef] [Google Scholar]
  2. Worldometers, “Asian Countries by population (2023),” Worldometers, (2023). https://www.worldometers.info/population/countrie s-in-asia-by-population/ [Google Scholar]
  3. M. A. Rizaty, “Pengguna Internet di Indonesia Sentuh 212 Juta pada 2023,” DataIndonesia.id, (2023). https://dataindonesia.id/Digital/detail/pengguna-internet-di-indonesia-sentuh-212-juta-pada-2023 [Google Scholar]
  4. O. Chemu and W. Liana, “Peranan Virtual Hotel Operator (Vho) Untuk Meningkatkan Okupansi Hotel Non Bintang Di New Carrissima Hotel …,” Pros. Semhavok, pp. 43–51, (2021). [Google Scholar]
  5. Nazwirman and E. Zein, “Analisis Deskriptif Strategi Komunikasi Hotel Sakura Syariah,” JEBA (Journal Econ. Bus. Aseanomics), vol. 5, no. 2, (2020), doi: 10.33476/j.e.b.a.v5i2.1655. [CrossRef] [Google Scholar]
  6. E. Bigné, E. William, and E. Soria-Olivas, “Similarity and Consistency in Hotel Online Ratings across Platforms,” J. Travel Res., vol. 59, no. 4, pp. 742–758, (2020), doi: 10.1177/0047287519859705. [CrossRef] [Google Scholar]
  7. Hendro and Keni, “Prediksi E-Wom dan Subjective Norm terhadap Purchase Intention : Brand Attitude Sebagai Variabel Mediasi,” J. Manajerial Dan Kewirausahaan, vol. 2, no. 3, p. 765, (2020), doi: 10.24912/jmk.v2i3.9590. [CrossRef] [Google Scholar]
  8. G. A. Budiono and F. Slamet, “PENGARUH EWOM, KESADARAN MEREK, CITRA MEREK TERHADAP INTENSI PEMBELIAN KONSUMEN PRODUK PERAWATAN KULIT DI JAKARTA,” J. Manajerial Dan Kewirausahaan, vol. 04, no. 04, pp. 997–1007, (2022). [CrossRef] [Google Scholar]
  9. S. Park, Y. Yin, and B. G. Son, “Understanding of online hotel booking process: A multiple method approach,” J. Vacat. Mark., vol. 25, no. 3, pp. 334–348, (2019), doi: 10.1177/1356766718778879. [CrossRef] [Google Scholar]
  10. O. A. El-Said, “Impact of online reviews on hotel booking intention: The moderating role of brand image, star category, and price,” Tour. Manag. Perspect., vol. 33, no. March 2019, p. 100604, (2020), doi: 10.1016/j.tmp.2019.100604. [Google Scholar]
  11. J. Sindarto and L. Ellitan, “Peran Citra Merek dalam Membangun Kepuasan dan Loyalitas Konsumen : Sebuah Kajian Teoritis,” J. Ilm. Multidisiplin, vol. 1, no. 10, pp. 3794–3807, (2022). [Google Scholar]
  12. R. Setiana and R. Marlien, “Niat Beli Ulang : E-Wom, Celebrity Endorse Dan Citra Merek,” Proceeding SENDIU, pp. 978–979, (2021). [Google Scholar]
  13. R. Amelia and S. Hidayatullah, “The Effect of Instagram Engagement to Purchase Intention and Consumers’ Luxury Value Perception as the mediator in the Skylounge Restaurant,” Int. J. Innov. Sci. Res. Technol., vol. 5, no. 4, pp. 958– 966, (2020). [CrossRef] [Google Scholar]
  14. S. Roy, “Effects of customer experience across service types, customer types and time,” J. Serv. Mark., vol. 32, no. 4, pp. 400–413, (2018), doi: 10.1108/JSM-11-2016-0406. [CrossRef] [Google Scholar]
  15. M. Wiska, F. Resty, and H. Fitriani, “ANALISIS CONTENT MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM ) TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z PADA MEDIA SOSIAL TIK-TOK (STUDI KASUS GENERASI Z KABUPATEN DHARMASRAYA),” J. Manaj. Dewantara, vol. 6, no. 2, pp. 153–162, (2020). [Google Scholar]
  16. L. Y. Hastini, R. Fahmi, and H. Lukito, “Apakah Pembelajaran Menggunakan Teknologi dapat Meningkatkan Literasi Manusia pada Generasi Z di Indonesia?,” J. Manaj. Inform., vol. 10, no. 1, pp. 12–28, (2020), doi: 10.34010/jamika.v10i1.2678. [Google Scholar]
  17. L. C. Christiani and P. N. Ikasari, “Generasi Z dan Pemeliharaan Relasi Antar Generasi dalam Perspektif Budaya Jawa,” J. Komun. dan Kaji. Media, vol. 4, no. 2, pp. 84–105, (2020). [Google Scholar]
  18. R. V. Taharu, A. R. P. Barusman, and V. Saptarini, “Pengaruh e-Wom dan Review Produk pada Market Place Shopee Terhadap Keputusan Pembelian Pakaian Jadi Di Bandar Lampung,” J. Manaj. Visionist, vol. 8, no. 1, (2019). [Google Scholar]
  19. A. Rani, M. Toni, and H. N. Shivaprasad, “Examining the Effect of Electronic Word of Mouth (Ewom) Communication on Purchase Intention : a Quantitative Approach,” J. Content, Community Commun., vol. 15, no. 8, pp. 130–146, (2022), doi: 10.31620/JCCC.06.22/10. [CrossRef] [Google Scholar]
  20. A. Solichin, D. A. Resky Amalia, L. Katniaty, T. Wisudawati, E. Sulistyowati, and W. A. Saputro, “Pengaruh E-Wom Dan Risk Perception Terhadap Keputusan Berkunjung Wisatawan,” J. Econ. Manag., vol. 1, no. 02, pp. 2–9, (2021), doi: 10.46772/jecma.v1i02.355. [Google Scholar]
  21. N. Hirfiyana Rosita and Y. Ratnandika, “BRAND LOVE AND BRAND JEALOUSY MEDIATING ELECTRONIC WORD OF MOUTH ON ONLINE HOTEL RESERVATION INTENTION Retail Environment View project Knowledge Management View project,” Int. J. Organ. Innov., vol. 11, no. 4, pp. 150–161, (2019), [Online]. Available: https://www.researchgate.net/publication/35241340 0 [Google Scholar]
  22. A. Yapsani, F. Kristianto, and F. D. Handayati, “Pengaruh Online review s terhadap Intensi Pemesanan Hotel Secara Online di Jakarta,” vol. 3, no. 1, pp. 1–14, (2020). [Google Scholar]
  23. N. Aeknarajindawat, “The influence of food service quality in tourists’ overall service experiences: A study in Bangkok, Thailand,” Int. J. Innov. Creat. Chang., vol. 10, no. 1, pp. 156–173, (2019). [Google Scholar]
  24. L. Hariono, “APAKAH E-WOM (ELECTRONIC WORD OF MOUTH) BISA MENGALAHKAN WOM (WORD OF MOUTH) DALAM MEMPENGARUHI PENJUALAN,” (2018). [Google Scholar]
  25. M. Ezzat and M. A. E. M. Ebraheem, “Impact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt,” Minia J. Tour. Hosp. Res., vol. 14, no. 3, pp. 127–142, (2022). [Google Scholar]
  26. C. Lin, Y.-S. Wu, and J.-C. V. Chen, “Electronic Word-of-Mouth: The Moderating Roles of Product Involvement and Brand Image,” Proc. 2013 Int. Conf. Technol. Innov. Ind. Manag., pp. 29–47, (2013). [Google Scholar]
  27. E. D. Lestari and C. Gunawan, “Pengaruh E-Wom Pada Media Sosial Tiktok Terhadap Brand Image Serta Dampaknya Pada Minat Beli,” J. Ekon. Manajemen, Bisnis, dan Sos., vol. 1, no. 2, p. 75, (2021), [Online]. Available: https://embiss.com/index.php/embiss [Google Scholar]
  28. H. W. Wardhana, Z. Wahab, and M. S. Shihab, “Pengaruh Electronic Word Of Mouth (E-Wom) Dan Celebrity Endorsement Terhadap Minat Beli Konsumen Pada E-Commerce Zalora dengan Brand Image Sebagai Variabel Mediasi,” vol. XII, no. 3, pp. 431–446, (2021). [Google Scholar]
  29. T. Yonita and H. Budiono, “Pengaruh Ewom Terhadap Brand Image Dan Purchase Intention Produk Innisfree Di Jakarta,” J. Manajerial Dan Kewirausahaan, vol. II, no. 1, pp. 152–161, (2020). [CrossRef] [Google Scholar]
  30. L. V. Pentury, M. Sugianto, and M. Remiasa, “PENGARUH e-WOM TERHADAP BRAND IMAGE DAN PURCHASE INTENTION PADA HOTEL BINTANG TIGA DI BALI,” J. Manaj. Perhotelan, vol. 5, no. 1, pp. 26–35, (2019), doi: 10.9744/jmp.5.1.26-35. [CrossRef] [Google Scholar]
  31. A. F. Islam, A. Purwanto, and Zulkhifli, “Peran Consumer Trust Memediasi Electronic Word Of Mouth (E-WOM) Terhadap Minat Menginap Pada Hotel Citihub Kota Malang,” Call Pap. Conf. Econ. Bus. Innov., no. 35, pp. 1–12, (2021). [Google Scholar]
  32. S. A. Susanti, A. Sawaki, Y. Octora, and A. Primadi, “the Influence of Brand Awareness, Brand Image on E-Wom Mediated By Brand Trust in the Airasia Refund Process During Covid-19 Pandemic in Jakarta 2020,” Glob. Res. Sustain. Transp. Logist., pp. 458–466, (2020). [Google Scholar]
  33. R. I. Pratama, D. D. Megadini, and T. Kusriandini, “Effect of Perceived Ease of Use, Word-of-Mouth Communication, and Brand Image on Decision to Use Lazada E-Commerce Services,” Int. J. Multicult. Multireligious Underst., vol. 6, no. 1, p. 173, (2019), doi: 10.18415/ijmmu.v6i1.533. [CrossRef] [Google Scholar]
  34. M. Fitriana, F. Y. Ernawati, and A. Novandalina, “FAKTOR-FAKTOR YANG MEMPENGARUHI CITRA MEREK PRODUK PASTA GIGI PEPSODENT (sturdi kasus pada toko bahagia di desa pucungrejo),” vol. 1, no. 1, (2020). [Google Scholar]
  35. N. Falihah, A. E. Siti, R. Kusdi, and K. Andriani, “Online Reservation System and Online Customer Review: Its Impact on Brand Image, Trust and Hotel Booking Decision,” Bus. Account. Res. Peer Rev. J., vol. 5, no. 4, pp. 410–425, (2021), [Online]. Available: https://jurnal.stie-aas.ac.id/index.php/IJEBAR [Google Scholar]
  36. S. Nurdin and V. Wildiansyah, “Peran Mediasi Citra Merek Pada Hubungan Antara Electronic Word of Mouth (E-Wom) Oleh Beauty Vlogger Dan Minat Beli Produk Kosmetik,” J. Sain Manaj., vol. 3, no. 1, p. 11, (2021), [Online]. Available: http://ejurnal.ars.ac.id/index.php/jsm/index [Google Scholar]
  37. E. S. Tanady and M. Fuad, “Analisis Pengaruh Citra Merek dan Kualitas layanan Terhadap Keputusan Pembelian Tokopedia di Jakarta,” Manaj. Pemasar., vol. 9, no. 021, pp. 113–123, (2020). [Google Scholar]
  38. A. Gupta, A. Garg, F. Farhan, M. Chandna, R. Jain, and S. Kumar, “Effect of Brand Image on Consumer Buying Behaviour,” SSRN Electron. J., (2021), doi: 10.2139/ssrn.3907928. [Google Scholar]
  39. K. L. Keller, Strategic Brand Management : Building, Measuring, and Managing Brand Equity, 4th ed. (2013). [Google Scholar]
  40. N. Plidtookpai and C. Yoopetch, “The electronic word-of-mouth (Ewom) trustworthiness, brand image and other determinants of purchase intention of the middle class to luxury hotel services,” Kasetsart J. Soc. Sci., vol. 42, no. 1, pp. 61–68, 2021, doi: 10.34044/j.kjss.(2021).42.1.10. [Google Scholar]
  41. K. A. Benhardy, Hardiyansyah, A. Putranto, and M. Ronadi, “Brand image and price perceptions impact on purchase intentions: Mediating brand trust,” Manag. Sci. Lett., vol. 10, no. 14, pp. 3425–3432, (2020), doi: 10.5267/j.msl.2020.5.035. [CrossRef] [Google Scholar]
  42. L. Indana and A. L. Andjarwati, “Website Quality, Brand Image, dan E-WOM serta Pengaruhnya terhadap Online Purchase Intention Studi Pengunjung Website Berrybenka,” J. Ilmu Manaj., vol. 9, no. 2, p. 536, (2021), doi: 10.26740/jim.v9n2.p536-546. [CrossRef] [Google Scholar]
  43. X. Xu and T. Schrier, “Hierarchical effects of website aesthetics on customers’ intention to book on hospitality sharing economy platforms,” Electron. Commer. Res. Appl., vol. 35, no. November 2018, p. 100856, (2019), doi: 10.1016/j.elerap.2019.100856. [CrossRef] [Google Scholar]
  44. J. Budiman and Sherlin, “Analisis faktor-faktor Yang Mempengaruhi Booking Intention Melalui Online Travel Agency Dengan Website Quality dan Perceived Value Sebagai Variabel Mediating,” Conf. Manag. Business, Innov. Educ. Soc. Sci., vol. 1, no. 1, pp. 1873–1886, (2021). [Google Scholar]
  45. Y. A. Ardana and N. M. Rastini, “Peran Citra Merek Memediasi Pengaruh E-Wom Terhadap Minat Beli Smartphone Samsung Di Kota Denpasar,” E-Jurnal Manaj. Univ. Udayana, vol. 7, no. 11, p. 5901, (2018), doi: 10.24843/ejmunud.2018.v07.i11.p04. [CrossRef] [Google Scholar]
  46. M. Farzin and M. Fattahi, “eWOM through social networking sites and impact on purchase intention and brand image in Iran,” J. Adv. Manag. Res., vol. 15, no. 2, pp. 161–183, (2018), doi: 10.1108/JAMR-05-2017-0062. [CrossRef] [Google Scholar]
  47. U. Chakraborty and S. K. Biswal, “Impact of Online Reviews on Consumer’s Hotel Booking Intentions: Does Brand Image Mediate?,” J. Promot. Manag., vol. 26, no. 7, pp. 943–963, (2020), doi: 10.1080/10496491.2020.1746465. [CrossRef] [Google Scholar]
  48. B. Andono and Y. Ihza Maulana, “PENGARUH BRAND IMAGE DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN MELALUI ONLINE TRAVEL AGENT TRAVELOKA (Studi pada konsumen di lingkungan mahasiswa STTKD),” J. Manaj. Dirgant., vol. 15, no. 1, pp. 62–72, (2022), doi: 10.56521/manajemen-dirgantara.v15i1.570. [CrossRef] [Google Scholar]
  49. K. Adrian and R. Sahrani, “Relationship Between Fear of Missing Out (FoMO) and Problematic Smartphone Use (PSU) in Generation Z with Stress as a Moderator,” Proc. Int. Conf. Econ. Business, Soc. Humanit. (ICEBSH 2021), vol. 570, no. Icebsh, pp. 964–970, (2021), doi: 10.2991/assehr.k.210805.152. [Google Scholar]
  50. J. N. Darmansa, A. Haldani, and C. Tresnadi, “Identifikasi Minat Generasi Z Terhadap Ragam Hias Batik Belanda,” J. Sosioteknologi, vol. 18, no. 2, pp. 232–241, (2019), doi: 10.5614/sostek.itbj.2019.18.2.7. [CrossRef] [Google Scholar]
  51. A. Pujiono, “Media Sosial Sebagai Media Pembelajaran Bagi Generasi Z,” Didache J. Christ. Educ., vol. 2, no. 1, p. 1, (2021), doi: 10.46445/djce.v2i1.396. [CrossRef] [Google Scholar]
  52. A. N. Sa’adah, R. Ayu, and A. Dea, “PERSEPSI GENERASI Z TERHADAP FITUR TIKTOK SHOP PADA APLIKASI TIKTOK,” Transekonomika Akuntansi, Bisnis dan Keuang., vol. 2, no. 5, pp. 131–140, (2022). [CrossRef] [Google Scholar]
  53. R. A. Akbar, “Pengaruh E-Service Quality terhadap E-Loyalty Pada Generasi Z yang Di Mediasi Oleh E-Satisfaction ( Studi Pengguna Aplikas I Cinema21 di Kota Malang ),” J. Ilm. Mhs. FEB Univ. Brawijaya, vol. 7, no. 2, pp. 1–8, (2019). [Google Scholar]
  54. R. S. Qurniawati and Y. A. Nurohman, “eWOM Pada Generasi Z di Sosial Media,” J. Ekon. Manaj. Sumber Daya, vol. 20, no. 2, pp. 70–80, (2018), [Online]. Available: https://journals.ums.ac.id/index.php/dayasaing/artic le/view/6790 [Google Scholar]
  55. M. Arda and D. Andriany, “Analisis Faktor Stimuli Pemasaran dalam Keputusan Pembelian Online Produk Fashion Pada Generasi Z,” Pros. FRIMA (Festival Ris. Ilm. Manaj. dan Akuntansi), vol. 6681, no. 2, pp. 434–440, (2019), doi: 10.55916/frima.v0i2.66. [CrossRef] [Google Scholar]
  56. H. Malini, “Gaya Konsumsi dan Perilaku Konsumen Generasi Z di Warung Kopi Keywords : lifestyle , consumer behavior , coffee shop , Generation Z,” no. 2020, pp. 34–44, (2021). [Google Scholar]
  57. I. Octaviani, S. Fatimah, D. Sejarah, F. I. Sosial, and U. N. Padang, “Trend Kecantikan Perempuan di Indonesia Pada Era Digital 4 . 0,” vol. 5, no. 1, pp. 279–296, (2023). [Google Scholar]
  58. E. Andriyanti and S. N. Farida, “Pengaruh Viral Marketing Shopee Affiliate, Kualitas Produk, Dan Harga Terhadap Minat Beli Konsumen Shopee Indonesia (Studi Pada Generasi Z Pengguna Tiktok Di Sidoarjo),” J. Forum Bisnis dan Kewirausahaan, vol. 11, no. 2, pp. 228–241, (2022). [Google Scholar]
  59. D. P. Turner, “Sampling Methods in Research Design,” Headache, vol. 60, no. 1, pp. 8–12, (2020), doi: 10.1111/head.13707. [CrossRef] [PubMed] [Google Scholar]
  60. A. Setiawan, S. Rofingatun, and K. Patma, “Pengaruh Persepsi Kemudahaan Penggunaan, Efektivitas, Risiko Terhadap Minat Dan Penggunaan Financial Technologi (Fintech) Dengan Minat Sebagai Variabel Mediasi,” J. Akunt. Dan Keuang. Drh., vol. 15, no. 2, pp. 35–48, (2020), doi: 10.52062/jakd.v15i2.1623. [Google Scholar]
  61. H. Mohamadian, A. Faraji, A. T. Ghorrabi, K. Ghobadi-Dashdebi, and A. Salahshouri, “The COVID-19 pandemic: knowledge, attitudes and practices of coronavirus (COVID-19) among patients with type 2 diabetes,” J. Health. Popul. Nutr., vol. 42, no. 1, p. 11, (2023), doi: 10.1186/s41043-023-00349-7. [CrossRef] [Google Scholar]
  62. A. Ferdinand, Metode Penelitian Manajemen: Pedoman Penelitian Untuk Penulisan Skripsi Tesis Dan Disertasi Ilmu Manajemen, 5th ed. Univ. Diponegoro Press : Semarang., (2014). [Google Scholar]
  63. A. Arsi, “Realibilitas Instrumen Dengan Menggunakan Spss,” Validitas Realibilitas Instrumen Dengan Menggunakan Spss, pp. 1–8, (2021), [Online]. Available: https://osf.io/m3qxs [Google Scholar]
  64. I. Ghozali, Structural Equation Modeling Metode Alternatif dengan Partial Least Square, IV. Semarang : Badan Penerbit Universitas Diponegoro, (2014). [Google Scholar]
  65. J. J. F. Hair, G. T. M. Hult, C. M. Ringle, M. Sarstedt, N. P. Danks, and S. Ray, Review of Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook, vol. 30, no. 1. Springer Nature, (2021). doi: 10.1080/10705511.2022.2108813. [Google Scholar]
  66. S. Siripipatthanakul, P. Limna, S. Siripipatthanakul, and P. Auttawechasakoon, “The Relationship Between Content Marketing, E-Promotion, E-WOM and Intentions to Book Hotel Rooms in Thailand,” Asia Pacific J. …, vol. 8, no. June, pp. 35–42, (2022), [Online]. Available: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4138908%0Ahttps://www.researchgate.net/profile/Pongsakorn-Limna/publication/361362233_The_Relationship_ Between_Content_Marketing_E-Promotion_E-WOM_and_Intentions_to_Book_Hotel_Rooms_in_ Thailand/links/62a [Google Scholar]
  67. A. B. Danurdara and I. G. A. G. Witarsana, “Pengaruh Tripadvisor Electronic Word Of Mouth Terhadap Online Booking Decision Tamu Domestik Di Bali,” J. Kepariwisataan Destin. Hosp. dan Perjalanan, vol. 6, no. 2, pp. 203–218, (2022), doi: 10.34013/jk.v6i2.414. [CrossRef] [Google Scholar]
  68. H. Sulaksono and T. Hidayah, “The Influence of Product Quality, Price, Brand Image, E WoM and WoM on Purchase Decisions of Oriflame Products at SPO Amalia Kartika Putri Situbondo,” ABM Int. J. Adm Bus. Manag.., vol. 4, no. 2, pp. 66–92, (2022), doi: 10.31967/abm.v4i2.636. [Google Scholar]
  69. D. Fadila, Z. Wahab, Isnurhadi, and M. Widiyanti, “The Effect of Brand Image, Brand Ambassador, and Product Quality on the Purchase Decision of Mustika Ratu Products (Study on Sriwijaya University Students),” Int. J. Soc. Sci., vol. 4, no. 1, pp. 182–189, (2021). [Google Scholar]
  70. N. H. Ngan and N. Van Chinh, “Impact of E-WOM on Destination Brand Awareness and Destination Brand Image: The Case of Ly Son Island,” Int. J. Bus. Technol. Manag., vol. 2, no. 3, pp. 2682– 7646, (2020), [Online]. Available: http://myjms.moe.gov.my/index.php/ijbtm8 [Google Scholar]
  71. M. E. Arif, “the Influence of Electronic Word of Mouth (Ewom), Brand Image, and Price on Re-Purchase Intention of Airline Customers,” J. Apl. Manaj., vol. 17, no. 2, pp. 345–356, (2019), doi: 10.21776/ub.jam.2019.017.02.18. [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.