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Promoting consumer loyalty and resilience to negative information through brand identity sub-components: an empirical investigation in the luxury electronics goods

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Journal of Islamic Marketing ahead-of-print (ahead-of-print) (2020)
DOI: 10.1108/JIMA-02-2020-0056
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Human values as added value(s) in consumer brand congruence: a comparison with traits and functional requirements

R. J. J. Voorn, G. van der Veen, T. J. L. van Rompay, S. M. Hegner and A. T. H. Pruyn
Journal of Brand Management 28 (1) 48 (2021)
DOI: 10.1057/s41262-020-00210-w
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