E3S Web of Conferences

Understanding the impacts of brand identification and brand experience on customer engagement in the light of energy optimization

Zakaria Bouziane, Chaimaa Bendahou and Nour Habiba Bensassi

E3S Web Conf., 412 (2023) 01067

Published online: 17 August 2023

DOI: 10.1051/e3sconf/202341201067

Zakaria Bouziane

Chaimaa Bendahou

Nour Habiba Bensassi

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