Consumen Preference Analysis of UMM Analog Rice in Malang - Indonesia Anas Tain, Livia Windiana, Istis Baroh, Damat Damat, Mutammimatur Rahmah and Effendi Andoko E3S Web Conf., 432 (2023) 00005 Published online: 05 October 2023 DOI: 10.1051/e3sconf/202343200005