| Issue |
E3S Web Conf.
Volume 253, 2021
2021 International Conference on Environmental and Engineering Management (EEM 2021)
|
|
|---|---|---|
| Article Number | 03014 | |
| Number of page(s) | 5 | |
| Section | Environmental Equipment Engineering Management and its Technical Application | |
| DOI | https://doi.org/10.1051/e3sconf/202125303014 | |
| Published online | 06 May 2021 | |
Study on the Influential Factors of Micro-blog Forwarding
1 School of Management Science and Engineering Shandong University of Finance and Economics Jinan, China
2 College of Marxism, Shandong University of Finance and Economics, Jinan, China
a Corresponding author: sdjiakeliang@qq.com
The secondary forwarding of micro-blog can realize the fission transmission of micro-blog information, so the researches on Influential Factors of micro-blog retweeting has become a research hotspot of current scholars. Based on Lasswell’s 5W model, this paper comprehensively analyzes the factors influencing micro-blog forwarding from the standpoint of disseminator, content, channel and audience, and puts forward 16 research hypotheses, then constructs an influential factors model of micro-blog retweeting, and finally verifies the hypothesis based on binary logistic regression analysis model. Data analysis results show that the count of the fans of a disseminator, count of micro-blogs of a disseminator, mean count of micro-blogs being forwarded of a disseminator, mean count of micro-blogs being commented and thumbed of a disseminator, length of micro-blog, popularity of micro-blog, followees count of an audience, activity of audience retweeting, an audience’s retweeting concern to his followee show a positive effect on the behavior of retweeting, while richness of micro-blog, emotion words, count of fans of the audience have a negative impact on the retweeting behavior.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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