| Issue |
E3S Web Conf.
Volume 431, 2023
XI International Scientific and Practical Conference Innovative Technologies in Environmental Science and Education (ITSE-2023)
|
|
|---|---|---|
| Article Number | 07008 | |
| Number of page(s) | 5 | |
| Section | Environmental Economic, Policy and Law | |
| DOI | https://doi.org/10.1051/e3sconf/202343107008 | |
| Published online | 13 October 2023 | |
Methodology of marketing research of market niches of innovative products
1 Peter the Great St. Petersburg Polytechnic University, Politechnicheskaya str. 29, 195251 St. Petersburg, Russia
2 Saint Petersburg State Marine Technical University, Lotsmanskaya str., 3, 190121 St. Petersburg, Russia
* Corresponding author: krasyuk_ia@spbstu.ru
The strategic uncertainty of the implementation of innovative products actualizes the need for marketing research. Marketing research is aimed at studying the behavior of all participants of the industrial ecosystem. The purpose of this work is the formation of marketing innovation potential, which will contribute to improving the effectiveness of marketing innovation. Based on the concept of strategic marketing and ecosystem approach, the directions of marketing innovation implementation are determined.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.