| Issue |
E3S Web of Conf.
Volume 531, 2024
Ural Environmental Science Forum “Sustainable Development of Industrial Region” (UESF-2024)
|
|
|---|---|---|
| Article Number | 05014 | |
| Number of page(s) | 9 | |
| Section | Environmental Policy, Management, and Education | |
| DOI | https://doi.org/10.1051/e3sconf/202453105014 | |
| Published online | 03 June 2024 | |
Competitive models behaviors
Peter the Great St. Petersburg Polytechnic University, Polytechnicheskaya St., 29, St. Petersburg, 195251, Russia
* Corresponding author: vicerector.dm@spbstu.ru
Modern forms of organization of activities have led to the need for strategic management of industrial business. The complexity and uncertainty of the external environment have of strategic partnership. The implemented cooperation strategy creates conditions for the integration of economic interests. Competition limits the growth of prices and promotes the use of various methods of struggle in the market. The system of strategic marketing planning has a cyclical character, the author has developed and justified the content and logic of its functioning. It is established that marketing activity is a set of practical actions to achieve marketing goals. The paper presents a theoretical justification for the development of marketing strategies and forms of competition. It is proved that the marketing planning system allows solving the problems associated with the introduction of new products to the industrial market, the main characteristics of the strategy and conditions for the successful implementation of innovative products are determined.
Key words: Strategy / Planning / Strategic Management / Competitors / Innovation / Marketing / Interaction / Industrial Market
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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