| Issue |
E3S Web of Conf.
Volume 531, 2024
Ural Environmental Science Forum “Sustainable Development of Industrial Region” (UESF-2024)
|
|
|---|---|---|
| Article Number | 05008 | |
| Number of page(s) | 7 | |
| Section | Environmental Policy, Management, and Education | |
| DOI | https://doi.org/10.1051/e3sconf/202453105008 | |
| Published online | 03 June 2024 | |
Cluster approach in marketing
1 Peter the Great St. Petersburg Polytechnic University, 195251 St. Petersburg, Politechnicheskaya str. 29, Russia
2 Saint Petersburg State Marine Technical University, 190121 St. Petersburg, Lotsmanskaya str., 3, Russia
* Corresponding author: krasyuk_ia@spbstu.ru
The article discusses the cluster approach in industry. The authors' position on the evolutionary transformation of the cluster concept into an ecosystem one is substantiated. The author's view on the content of the “diamond of competitiveness” for assessing the high-tech industry sector is proposed. On the basis of marketing design, the relationship between the cluster economy and the ecosystem concept is revealed, which will determine the methodological tools of cluster marketing and will allow evaluating its industrial corporations. It is proved that the ecosystem approach is the basis of marketing design. Building the activities of industrial companies on the basis of ecosystem ensures the solution of strategic tasks on a marketing basis.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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