Analysis of the competitiveness of the region based on the utility function

¹ Czech University of Life Sciences Prague, Kamycka 129, 16500, Praha - Suchdol, Czech Republic
² Kuban State Agrarian University named after I.T. Trubilin, st. Kalinina, 13, 350044, Krasnodar, Russia

^* Corresponding author: rusnauka@email.cz

Abstract

Ensuring competitiveness is closely correlated with the quality of goods and services produced in this region. Which, in turn, requires systematic efforts on the part of enterprises and state institutions aimed at improving the quality of everything that is produced in the region. A product or service of high quality attracts more attention of potential consumers. The value of the utility that the buyer receives in case of purchase of this service or product depends on the quality of the product or service. The client pre-predicts the possible result that he can achieve after making a purchase of a service or product. Regional authorities, in order to increase the competitiveness of the region, in our opinion, should pay priority attention to the compliance of producers with technical, sanitary and environmental standards in the production of products in the region.The production of high-quality products, as a rule, is the production of products with a higher added value, and therefore this is a potential supplement to the budget from the readization of this type of product. The sale of high-quality goods can have a favorable impact on the financial and economic indicators of the enterprise, and therefore this enterprise will be more attractive to potential private investors.