Analysis of the competitiveness of the enterprise based on the theory of utility

¹ Czech University of Life Sciences Prague, Kamycka 129, 16500, Praha - Suchdol, Czech Republic
² Tula Branch of Plekhanov Russian University of Economics, 53, Lenina Avenue, Tula, 300000, Russia
³ Voronezh Branch of Plekhanov Russian University of Economics, Voronezh, Russia

^* Corresponding author: rusnauka@email.cz

Abstract

Each company makes efforts to occupy its market niche in its own way, for example, through the skillful use of internal and external factors or through the mobilization of internal resources. An ideal enterprise should be able to minimize the costs of production, and at the same time not create problems with its existence for the environment, as well as provide its customers with goods or services of appropriate quality. There are many criteria used to assess the competitiveness of an enterprise, but among them the quality of products is of paramount importance in choosing consumer preferences. The process of managing the competitiveness of an enterprise is closely related to product quality management. Wear resistance, maintainability, environmental friendliness, safety, durability, aesthetics of the product determines its main consumer properties , and therefore usefulness to the consumer. From the perspective of a potential investor , an investment object that allows achieving greater profitability with less risk is more useful for investing . The competitiveness of the enterprise depends on the factors of the internal and external environment, among which the most important is the consumer demand for the products produced by the enterprise. Achieving commercial success is possible if the company produces high - quality products that are useful to the buyer . The demand for products is directly proportional to the usefulness of products for the buyer.