| Issue |
E3S Web Conf.
Volume 460, 2023
International Scientific Conference on Biotechnology and Food Technology (BFT-2023)
|
|
|---|---|---|
| Article Number | 04034 | |
| Number of page(s) | 8 | |
| Section | IoT, Big Data and AI in Food Industry | |
| DOI | https://doi.org/10.1051/e3sconf/202346004034 | |
| Published online | 11 December 2023 | |
Architectonics of advertising text with the use of Ericksonian hypnosis
Don State Technical University, Gagarina square, 1, 344000 Rostov-on-Don, Russia
* Corresponding author: vartanova.n@gs.donstu.ru
Nowadays, advertising has penetrated into all areas of human activity. Advertising, being a multifaceted and complex phenomenon, is the object of research not only by economists, marketing specialists, sociologists, but also linguists, psychologists, architects. The increased interest in the phenomenon of advertising, of course, has also affected its verbal part in the psychological aspect. In this article we will consider verbal methods of influence in advertising texts, namely, the use of speech patterns of Ericksonian hypnosis. These patterns help not only to increase the effectiveness of the advertising text, but also to influence the consumer's behaviour.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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