A study on impact of demography factor on consumer awareness on solar energy product

Department of Management, Karpagam Academy of Higher Education, Coimbatore - 641 021, Tamil Nadu, India

^* Corresponding author: easwar83@gmail.com

Abstract

Solar power is a clean and green energy source produced from the sun’s light or heat. Unless fossil fuels are finite, solar energy can be sustained and is completely inexhaustible. It is also a non-polluting source of energy that produces no greenhouse emissions when it generates electricity. Electricity vendors and the government actively promote the use of solar products to meet rising demand and complete the transition to a sustainable economy. Consumers must be aware of the various solar products in order to be motivated to purchase them. As a result, the current study investigates consumer’s awareness of solar products in Madurai District of Tamil Nadu. The study is descriptive in nature, including both primary and secondary data for analysis. The respondents were proportionately chosen as a sample and the information of 300 respondents was accepted and used for analysis and interpretation. To determine the level of consumers awareness of solar products the study employed statistical techniques are simple percentage analysis and Chi-Square analysis. The level of consumers awareness has been examined in this study, and appropriate recommendations have been made to increase consumers awareness of solar products.