| Issue |
E3S Web of Conf.
Volume 558, 2024
4th International Conference on Sustainable, Circular Management and Environmental Engineering (ISCMEE 2024)
|
|
|---|---|---|
| Article Number | 01011 | |
| Number of page(s) | 11 | |
| DOI | https://doi.org/10.1051/e3sconf/202455801011 | |
| Published online | 02 August 2024 | |
Rural green tourism in Ukraine: Organization and development issues
1 Uman National University of Horticulture, 20300 Uman, Ukraine
2 Interregional Academy of Personnel Management, 03039 Kyiv, Ukraine
* Corresponding author: NataliiaPetrenko@gmail.com
The study examines the basic principles of development and specifics of activities in the field of rural green tourism in Ukraine, a special integrated area of recreational activity. The situational aspects related to the organization of entrepreneurial activity in rural green tourism, which is currently in the initial stage, are analyzed. Based on the analysis of tourism statistics and reports, it was found that approximately 2,000 rural estates in Ukraine provide sustainable tourism services (STS). The Lviv Regional Union for the Promotion of Green Tourism offers about 200 agro-houses, the Ivano-Frankivsk Union offers more than 300, the Zakarpattia Union offers more than 360 estates, and the Chernivtsi Union offers about 80. Further activities in the field of rural green tourism in Ukraine are impossible without the introduction of an effective marketing management system at the local and regional levels. The calculation of the period required to reach the break-even point of a rural estate, depending on the pricing strategy and level of use of the facility, showed that 50% (optimistic option) payback of the project would be 2 years, 40% (realistic option) 2.5 years, 30% (pessimistic option) 3.25 years.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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