| Issue |
E3S Web Conf.
Volume 708, 2026
7th International Conference on Smart Applications and Water Information Systems: “Intelligent Systems, Geospatial Technologies and Modeling for the Sustainable Management of Water Resources” (SAWIS 2025)
|
|
|---|---|---|
| Article Number | 04004 | |
| Number of page(s) | 7 | |
| Section | Governance, Socio-Economic Aspects, and Innovation | |
| DOI | https://doi.org/10.1051/e3sconf/202670804004 | |
| Published online | 30 April 2026 | |
The Role of Social Media Awareness Campaigns in Enhancing Citizen Participation in Sustainable Water Management: Evidence from Meknes City, Morocco
1 Laboratory of Economic and Social Studies and Research, Faculty of Legal and Social Sciences, Moulay Ismail Univesity, Meknes, Morocco.
2 Research Laboratory in Organization Management, Faculty of Legal and Social Sciences, Moulay Ismail Univesity, Meknes, Morocco.
* Corresponding author: This email address is being protected from spambots. You need JavaScript enabled to view it.
Abstract
This article focuses on a quantitative study that was implemented to explore the contribution of SMC2 in steering sustainable behaviors regarding issues related to water management. The study was conducted using a sample of 500 respondents representing citizens of Meknes city who use digital platforms, especially SM3, and who have been exposed at least once to campaigns about water management and conservation topics. Findings have shown a significant effect of SMC on citizens' awareness, attitudes, and sustainable behaviors. The study also revealed that these campaigns can directly influence citizens' behavior regarding water conservation. These findings provide a valuable vision of the value of SM as a communication tool that can be used for promoting sustainable water practices and supporting citizens' engagement. Lastly, practical implications for policymakers and water institutions in Meknes are also discussed.
© The Authors, published by EDP Sciences, 2026
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.