The importance of adopting corporate social responsibility to protect the environment in Morocco: Exploratory research

Research team on Management, Entrepreneurship and Development, Faculty of Legal, Economic and Social Sciences, Mohammed V University of Rabat, Salé, Morocco.

Abstract

Climatic hazards are becoming increasingly worrying in Morocco and elsewhere, leading to serious socio-economic and especially environmental effects, such as the drought that has become severe in Morocco, water stress, and climate change. Throughout our reserach work, we aim :to evaluate the degree of impact of CSR strategy adoption in protecting the environment, in Moroccan companies. Moreover, we have the goals of raising awareness among workers and owners of Moroccan companies about our subject, and also discovering the main points and recommendations to develop the current situation of CSR adoption in Morocco, in order to protect our environment. Accordingly, we conducted a 17-question survey to study the impact of CSR adoption by Moroccan companies on environmental protection. However, we have identified a number of dysfunctions to which we have proposed participative solutions, mobilizing our entire population’s opinions and suggestions. Consequently, we synthetise the growing interest of CSR strategy adoption by companies. However there is a number of challenges that these companies have to face if they are to increase the contribution of their CSR strategy effectively to the environmental protection, such as raising awareness of the importance of CSR adoption in environment protection.